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Authentically Human

Image by Angela Radulescu via Flickr What is authenticity? Is it being honest? is it really being personable? Is it defined by interaction or presence? Artists I would argue are considered…

 

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Image by Angela Radulescu via Flickr

What is authenticity? Is it being honest? is it really being personable? Is it defined by interaction or presence?

Artists I would argue are considered authentic because of their presence, because the nature of their work is honest and because they are human. But they can’t survive by just showing up…they have to engage also. And therein lies the crux of the answer. Starbucks or GM can have signs all over their stores advertising how much they care about me and my decisions. But it means nothing if the GM sales person spends more time trying to upsell me than finding out what I truly want, or the barista doesn’t bother to know that I regularly show up and more importantly what I buy.

This is why small businesses, particularly  one to two person businesses will be the leaders of the coming shifts and again why artists can be in that group leading the way. We have all the prerequisites, all we have to do is recognize and use them. Because of our face-to-face interactions with our buyers we have a chance to model authenticity, to set the standards and show how successful being authentically human can make us.

And…because of our rather nomadic manner of conducting business we also can show that using today’s tools can only enhance authenticity. If we can show that we can develop and maintain authentic relationships with our followers despite geographic barriers we will have knocked down the barriers that so many have used to justify their reluctance to engage. So remember it is your humanness that draws buyers to your booth or gallery and makes them willing to buy without selling. Also remember that your humanness is the sum total of who you are and authentically letting that out is the best way to stand out in the crowd. If your work doesn’t express who you are, your gallery doesn’t show your passion or you leave the real you at home,  potential buyers will see stear clear of you and most importantly your buyers will turn into non-buyers.

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 Authentically Human

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By TheArtistsCenter

Bill Weaver is an award winning photographer, visual artist and designer. Bill has worked as an artist, designer, teacher and photographer beginning at a very young age. His mother was a prolific painter and his father was an architect/engineer and inventor. Bill began photography at the ripe age of 8 when he successfully talked his father into letting him use one of his WWII “liberated” cameras from then on he has seldom put a camera down. He was recently informed by his 89 yr old father that the circa 1930 enlarger he used through college was still available! He also started drawing and painting at an early age using everything from watercolor to charcoal. He combined his visual awareness in graduate school where he first learned his love of design.

Bill Created The ARTISTScenter.com after 15 years as a working clay artist and photographer led him to question the standard ways artists market their work. In 2004 along with 3 other artists, Brenna Busse, Erika Mock,and Frank Barr, he explored ways to educate the public about the value of hand made work and fine art. Brenna and Erika are contributing writers to The ARTISTScenter.
He also can be found on his photography blog http://www.visual-conversations.com and his photography site http://www.billweaverphoto.com.

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