Marketing Monday: Getting Focused

The Problem Most people identify themselves by a label when they are asked what they do or even when they think of themselves in terms of their work. So you might identify yourself as an artist or, I might think of myself as a photographer, well as you see, sticking a label on us doesn’t really help us attract qualified buyers. It also doesn’t help us develop and use a finely focused vision of who we really serve and what we really do. We just continue skipping around in la-la land … [Read more...]

Marketing Monday: The Offer

Review The first two installments in this series we talked about the importance of knowing your Bizmodel and how the normal retail model doesn’t fit artsyfartsy bizs to well. We also described why they are different and why an artsyfartsy biz model needs to keep this specialness in mind when customizing their bizmodel. The offer The first part of the artsyfartsy bizmodel is the offer...basically what are you selling? And what are you selling it for? So you might think that this part of … [Read more...]

Profile: Kristen Stein, artist

Kristen Stein is a Contemporary Artist living in the Philadelphia region of Pennsylvania. Kristen’s works are currently available on a variety of online venues, or through her websites StudioArtworks.com and KristensCreations.com. Kristen’s paintings are in public and private collections within Australia, Canada, Hawaii, Hong Kong, Puerto Rico, Singapore, Spain, Switzerland, Italy, Denmark, Japan, the United Kingdom, and throughout the continental United States. Her art was featured … [Read more...]

Christy DeKoning on vision, sales and advice

  What is your vision for your art? To create something uniquely beautiful that captures a moment in a person’s life. What do you see your working doing for those who buy it? It makes the buyers very happy to see their loved ones presented in a way that is entirely different than what they might expect from an oil artist or a photographer. To keep it simple, it makes people smile. What has been the reaction to  making your work available in non-traditional ways, like mugs, … [Read more...]

Marketing Monday: The Artsyfatsy biz model

  What exactly is a business model and why is it important? In a nutshell your business model is how intend to do business, note the emphasis is on the DO as opposed to PLAN. Most small bizes don’t really need a written business plan, since a well developed model is much more pragmatic. Once you graduate to a bazillion employees and offices all over the universe then you might want to think about a Biz model, but for now…not so much. Generally a business model goes like … [Read more...]

Marketing Monday: The Holy Grail

  Over the past few weeks I’ve talked about the customer courtship part of marketing, how knowing your perfect buyer can help them find you, how knowing that your stuffs solves important issues for them and finally how they can become your evangelists. What we didn’t talk about is the meat, the holy grail of all this effort…THE SALE. WARNING: We aren’t talking about the sleaze bag process we all have expereinced that left us ready to lose it in the nearest … [Read more...]

Christy DeKoning on Marketing Art

  Tell us about your marketing journey… How did you start? When did you discover that you needed to market? It’s funny, but marketing seems to have come naturally to me. I used to work in offices as a marketing/creative assistant, so when I decided that I was ready to work at portraits on a full-time basis, it seemed logical to start talking to people online about it. I joined Etsy and that really got the ball rolling. My work tends to market itself, because people love … [Read more...]

Marketing Monday: 8 Ways to Turn Fans Into Missionaries

  So people have said they luv your work and they know a lot of folks who would luv it also but your studio doors aren’t coming unhinged by hoards of adoring fans from “what’s her name”. What’s that all about? “What’s her name” said she was going to send her neighbor your way but that was last year and nobody showed up saying “what’s her name” sent them. You have now arrived at your goal of gathering raving fans, buyers all … [Read more...]

“Peoplewatch” your way to your perfect buyer

  So the show season is almost in full swing and you are beginning to shlep your stuff hither and yon to all corners of this country. If you are a gallery shower you might be shlepping or you may just be busy cold calling local galleries. Either way now is the time to start thinking about some very important stuff…like where is this artsyfartsy biz of yours going and how can you not starve. Now is the perfect time to start paying attention to those mysterious folks who buy that … [Read more...]

14 ways to come home empty handed

Regardless of how or where you sell you stuff you may be unconsciously causing folks to move on down the road. Because, even though they really want to buy your stuff there is something getting in the way, so they leave your booth, your gallery or your web site. Well what’s the big whoop about that?  Turns out a lot, because you are not only losing that one sale you are likely also losing any other potential sales from that customer just because of that one bad experience. But it … [Read more...]

Marketing Monday: Back to the Future

Since we are doing this the sensible way and getting all  of our ducks in a row before we  even crack the ballroom door we need to shift the time -space continuum and put you there with your new found outlook. If you just went ahead and blasted your way into that room obsessed with finding somebody anybody to dance with you may or may not have had the results we envisioned when we took a time jumped to get you all fixed up and ready to go. You likely would have been working from the … [Read more...]

Robin Pedrero: Lessons & Advice For Artists

What are the most important lessons you have learned about being an artist and selling your work? I have learned to value my art and time. To not let negative talk infect my work or attitude. I weed toxic people, places and elements out of my life. Stay positive. Build a good comfortable relationship with how money is exchanged for your art. Know how to handle a business transaction, handle it professionally and keep accurate records consistently. I know that it is ok that not everyone will … [Read more...]