Profile: Christy DeKoning, artist

Christy DeKoning grew up in Sydney, Australia. With formal training in singing and classical ballet, Christy worked as a vocalist on the Vancouver music scene in the early 90’s, and then as a Certified Makeup Artist for several years before finally concentrating her career in Fine Arts. In the past several years, Christy has completed over 200 commissioned watercolor portraits for clients worldwide. Christy now lives in Southwestern Ontario, Canada with her husband, two sons, two cats and … [Read more...]

Marketing Monday: Courtship The Unlinear Way

Ok… now is the time to really, take a close look at this whole courtship thing and see how it works ….but first let’s revisit everything, briefly. Remember, the steps your buyers will be taking, first there is the sighting and the dance to get acquainted and check each other out and this will take however long it takes ’cause not everybody moves at the same pace. If that goes even slightly well  then you move on to that date, asking her to trust you enough to get … [Read more...]

Robin Pedrero on vision and growth

How has your art evolved over time? Desire and necessity are the catalysts in the evolution of my art. I often tell the story of how my two year old painted white oil paint on a portrait I was working on which spurred my investment in the medium of pastel.  I tackled the medium through book instruction, and one class with Herman Marguiles to fall in love with the immediacy and vibrancy of pastels to then become a juried Signature Member of the Pastel Society of America. I have been a portrait … [Read more...]

Interview with Robin Pedrero-on marketing

Tell us about your marketing journey…how did you start? I learned a few things from my mother who did PR for our theater group, when I danced and sang in musicals. Her example taught me to be fearless about just asking or sending something in to the press, radio or TV stations. When did you discover that you needed to market? When I moved to Florida in 1988 and began painting portraits for just $25, word of mouth spread the news. Now my portraits are $1200 - $5500, and  people who bought … [Read more...]

Marketing Monday: anatomy of a courtship

You have your shows lined up or you have already started the routine of schlepping your stuff around the country. You may be hearing about how “nobody’s buying” and sales suck, and because you are an Artsyfartsy Biz person you decide to not let any of the rumors bother you.   Now is a good time to pay attention and recall your understanding of  the courtship between  you and your potential buyers. It doesn’t mater if you are an artsy nomad or a … [Read more...]

Profile: Robin Pedrero on Motivation, Inspiration and Influence

Tell us about your work? My work is a visual journey, exploring what calls me, often those things which bring me joy or contemplation. My work is spiritual, color saturated with symbolic and natural elements. What mediums have you worked in and which is your favorite? I have worked in oil, soft pastel, oil pastel, watercolor, acrylic, gouche, pen and ink, charcoal, textile, collage, colored pencil, mixed media, photography and assemblage. My favorite is whatever I am working in at the moment … [Read more...]

Marketing Monday: Still doing the same old stuff?

Recently a couple of things boinked me on the head (not literally!!) that helped me remember that I needed to remind folks of. See, now is the time especially for those nomadic artists out there to suck it up, kick those old asshabits right were it hurts ’cause you need to focus on doing things different. Because you are coming out of hibernation to a completely different world than was there when you entered you winter sleepy time. Do you need….? So, what were those boinky … [Read more...]

Featured Artist: Robin Pedrero

    Artist Statement I respond to what catches my eyes and heart using colors, shapes and lines. I desire to capture simple pleasures, wind in the trees, atmospheric reflections, people and places around the world. I personify nature through color and movement evoking moods of transition, strength, and serenity. I use my fingers of both hands to blend pastels and sculpt form through layering pigment; pastel being one of the purest pigments. As I work the images can be unexpected, … [Read more...]

Marketing Monday: the thread that unites

  We have talked until the cows came home about how all of your marketing JuJu is really based on what you want that ittybiz of yours to be when it grows up…so all I’m going to say here is revisit your vision. Just sit down or stand if you want, and and re-ask yourself the question “why am I thinking about doing this?” and “what do I want it to be?”  or iif you have already been on the front lines ask ” is my business attracting the type of … [Read more...]

Marketing Monday:pricing and the whole money thing.

Money, Money, Money the mere mention of the word causes many a stomach to tighten, that simple word is the source of  a lot of pain for a lot of folks.  The approaching  outdoor art fair season has caused the annual revisiting of that whole “how much do I charge” thing. So what is the deal with this paper and coin thing? And why does it  cause artists to get all stiff, uptight and downright grumpy? Well…to start with, many of us grew up being told that … [Read more...]

Artsyfartsy Biz Inspiration: Featured Artists

  A few weeks ago we launched our Artsyfartsy Biz Award program and recognized five artists who have actively developed their art into a business. They have each followed their own intuition and instincts to make sure their art gets out into the world in a sustainable way…a way that allows them to be paid for doing what they love and provides value to their buyers. Their journeys have not been linear, or without slips, they have been moving steadily onward learning and growing as … [Read more...]

Worried about losing your creative mojo?

Are you afraid to commit to really incorporate business skills and tools because you might lose your creative mojo? Do you have trouble adding up 2+2 to get 4?  Have you shied away from thinking about business because it hurts your brain? Do you think in images and can never quite get things going in a strait line like figuring out what and where you want to go with your business? Are you resigned to being a starving artist? You are not alone…creatives through out history have … [Read more...]