San Diego Comic-Con 2008

Part 1: Yikes! (an overview)

"Geek is good" said Marc Bernardin, Entertainment Weekly and EW.com Senior Editor on Friday’s Entertainment Weekly’s Filmmakers panel. 

That’s the second impression you get after the initial shock of the sheer size of the convention.  It is about 200,000 of your closest friends.  This year was the first Comic-Con that sold out entirely through pre-registration.

  The central core of Comic-Con is "comics."  In reality it’s a multimedia cross-section of pop-culture.  Picture if you will the football field-sized Exhibitor’s Hall.  Major movie studios such as Sony, Paramount, and Warner Brothers rub shoulders comfortably alongside the big two of the comics industry: DC and Marvel.  Video game companies such as NCSoft, Square Enix, and Sony Computer Entertainment also showcase their latest work, as well as television networks such as Fox, BBC America, and the Independant Film Channel giving previews of their latest shows.  Add to that a myriad of independant artists and comics companies, comics vendors, art suppliers, tabletop gaming companies, toy companies, and organized fan groups. »»

Marketing in a Digital Era

A new landscape in the world of marketing is appearing now.  The strength of a company is defined by its digital web presence and that standing is critical to its profit margin and ultimate survival.

Almost everyone has dabbled in throwing up a web page to promote their business.  With the invention and discovery of the internet, I think all of us have considered the latent power of owning web real estate.

Some web pages are extremely well designed. They satisfy the creative eye, are informative and insightful.  But do you ever feel like your site is just sitting there in the vast galaxy of time and space going unnoticed?  Wouldn’t it be nice to get a little more traffic and create some sales out of it?

I know many of us have had that thought run through our heads. »»