Marketing in a Digital Era

July 21, 2008

Marketing in a Digital EraA new landscape in the world of marketing is appearing now.  The strength of a company is defined by its digital web presence and that standing is critical to its profit margin and ultimate survival. Read more

Recession Proofing Your Studio- Part 1

July 7, 2008

Whether you believe we are in a recession or you are simply seeing a slow down in your business, are you going to kick back and hope the phone starts ringing or wait for our government to help you out? Read more

Creating a Web Comic with Comic Life

June 16, 2008

Creating a Web Comic with Comic Life Read more

Seven Key Techniques For Taking Your Images From Flat To Fantastic

June 2, 2008

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The Nikon D3

May 26, 2008

The Nikon D3I was always an F kind of guy. My first Nikon pro camera was the original F - a 1971 black body FTN. It supplemented my FM2 and I had it until just a couple of years ago when I sold it to a close friend, who bought it with the understanding that I might occasionally need to fondle it… call it conjugal visits.

A few years later I found a really nice F2 that I still have… I skipped the F3 and F4 entirely Read more

Bagua9.com

May 22, 2008

Bagua9.com is a retail store in Miami.

At this writing this site is still under development. Delaying the launch because of lack of content didn’t seem right- the initial purpose of the site is to direct their customers to their new location. Inspired by Theme Shaper’s Launch Pad Theme, I created a splash page by taking advantage of Wordpress’ option to choose what displays as the front page. Read more

2 Days to A Better Website.

May 21, 2008

When I first got out of school it was still common to run around with your portfolio containing tear sheets and photographs. It was always a pain to collects these, the few copies in hand were precious and almost irreplaceable. I cannot count the times I lost my portfolio. More often than not, I wouldn’t bother to replace the evidence of the work. Oh, the drama. I would end up losing gigs because I didn’t have the tearsheet for this or that. 20 people lined up for a gig, the last thing an art director wanted was to call to verify you had actually done a job like "that". Read more

Anyone Still Using Dreamweaver Is A Chump

May 20, 2008

Anyone Still Using Dreamweaver Is A ChumpWeb rankings depend on a mysterious mix of incoming and outgoing links, the quality of said links, and content. To achieve better rankings, most people assume external links (links from other websites) are more important. The truth is internal pages actually offer more link value. Alt tags, page titles, keywords all work together to make a  site search engine friendly. Even so, content is king.  Search engines crave new content therefore they give more importance to sites with constantly changing content.

New content & Digg can drive enough traffic to your site to compensate for not really understanding the SEO rules of website design. Read more

The Computer, The Painter, The Image and His Brushes

May 12, 2008

When Dr. Michael Roach asked me if I might consider writing an article for DigitalAppleJuice, I was taken aback. I am a painter, and, one could say, a primitive, when it comes to the making of digital images. At least I used to be. Over the past five years, for a number of very practical reasons, I have become more adept at manipulating images on my Mac, Read more

Exposure and Lighting for Digital Photographers Only

April 25, 2008

I recently encountered a relatively new book by Michael Meadhra and Charlotte K. Lowrie entitled Exposure and Lighting for Digital Photographers Only published by Wiley Press in 2007.  Read more

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