A new landscape in the world of marketing is appearing now. The strength of a company is defined by its digital web presence and that standing is critical to its profit margin and ultimate survival. Almost everyone has dabbled in throwing up a web page to promote their business. With the invention and discovery of the internet, I think all of us have considered the latent power of owning web real estate. Some web pages are extremely well designed. They satisfy the creative eye, … [Read more...]
Recession Proofing Your Studio- Pt. 1
July 7, 2008 By 2 Comments
Whether you believe we are in a recession or you are simply seeing a slow down in your business, are you going to kick back and hope the phone starts ringing or wait for our government to help you out? The governments plan of course is to stimulate the economy by pouring money into it by issuing tax rebates to all US taxpayers, most of which have been delivered by now. Whether you agree with this philosophy or not, if you have been losing sleep wondering where your next job is coming from, you … [Read more...]
The Nikon D3
May 26, 2008 By 2 Comments
I was always an F kind of guy. My first Nikon pro camera was the original F - a 1971 black body FTN. It supplemented my FM2 and I had it until just a couple of years ago when I sold it to a close friend, who bought it with the understanding that I might occasionally need to fondle it... call it conjugal visits. A few years later I found a really nice F2 that I still have… I skipped the F3 and F4 entirely … [Read more...]
2 Days to A Better Website.
May 21, 2008 By Leave a Comment
When I first got out of school it was still common to run around with your portfolio containing tear sheets and photographs. It was always a pain to collects these, the few copies in hand were precious and almost irreplaceable. I cannot count the times I lost my portfolio. More often than not, I wouldn't bother to replace the evidence of the work. Oh, the drama. I would end up losing gigs because I didn't have the tearsheet for this or that. 20 people lined up for a gig, the last thing an art … [Read more...]
Anyone Still Using Dreamweaver Is A Chump
May 20, 2008 By 5 Comments
Web rankings depend on a mysterious mix of incoming and outgoing links, the quality of said links, and content. To achieve better rankings, most people assume external links (links from other websites) are more important. The truth is internal pages actually offer more link value. Alt tags, page titles, keywords all work together to make a site search engine friendly. Even so, content is king. Search engines crave new content therefore they give more importance to sites with … [Read more...]
The Computer, The Painter, The Image and His Brushes
May 12, 2008 By 1 Comment
When Dr. Michael Roach asked me if I might consider writing an article for DigitalAppleJuice, I was taken aback. I am a painter, and, one could say, a primitive, when it comes to the making of digital images. At least I used to be. Over the past five years, for a number of very practical reasons, I have become more adept at manipulating images on my Mac, … [Read more...]
Find Your Passion…
April 27, 2008 By Leave a Comment
Being artists, we tend to be more passionate about things than those using the other side of their brains. Of course I am not saying you can’t be passionate about numbers, but I have a feeling my accountant gets his kicks away from his nine to five. We are blessed in that Art can truly bring out the passionate side in a person who can see it for what it is. What is passion exactly? … [Read more...]
Asset Management for The Digital Artist.
January 30, 2008 By Leave a Comment
Asset Management can mean different things. In every instance, it refers to the collection and organization of data about the things an organization or individual owns. To an accountant, this data is used to manage the financial aspects of ownership- taxes, cost of ownership, etc. In essence, everything having to do with MONEY. To the digital artist, asset management refers to the organization of the ever growing library of fonts, images, reference pictures we depend on creatively. The … [Read more...]
Be Successful: Make Mistakes!
January 15, 2008 By 1 Comment
When I was in college I can't tell you how many times the subject of "what makes art--art" came up. Everyone had his or her own ideas and theories some of which I agreed with and some not so much. Of course there was the occasional "non- art major" who belted out with " How can someone call that art?" when viewing a slide of one of Jackson Pollock’s paintings or my all time favorite - Mondrian. So what does make art, art? Well I have my own theories, one of which I discovered years ago when I … [Read more...]
Reconsider Buying That Dell.
December 24, 2007 By 1 Comment
Dell Inspiron Laptop. It's cheap. It's pretty. It's probably a lemon. After 57 days of trying to resolve all the hardware issues, my nephew is the proud owner of a $2000 doorstop. UPDATE: My nephew received a phone call today (yes, TODAY, the day after Xmas) from DELL's consumer advocate- Anna Simpson- informing him that DELL had decided to replace his computer with a similar or better computer. UPDATE: Dec 26th: The refurbished computer DELL's Consumer Advocate is offering? It comes … [Read more...]
Still Photographers & the Film Industry
December 6, 2007 By 5 Comments
Still Photographers in the Film Industry shoot stills for the publicity of a movie and to document the film, and everything connected with the production of a film. Then the finished material will be usually be turned over to the studio which will be distributing the film so they can mount a publicity campaign leading to the release of the film. This includes, but is not limited to, a Press Kit (which is now a digital Press Kit), The Poster or One Sheet as it is called in the business, … [Read more...]
When Mice Fly
November 30, 2007 By Leave a Comment
I have had my new Imac less than 2 weeks. I love the damn thing, so I was really upset when the mouse started flying across the screen for absolutely no reason. I couldn't think of anything more to do than I had already done. … [Read more...]
