Keeping Up With Google: Speed a Factor in Page Rank

google

I was reading my morning news website yesterday when I ran across a link to an article entitled "It’s Official: Google Now Counts Site Speed As A Ranking Factor" posted at SearchEngineland.com . It seems that Google has responded to results of numerous studies over the years that concluded that even a half second delay in delivering content will result in shorter. For instance, as part of their own internal experiment, Google slowed down their own search results by 100 to 400 MILLISECONDS, … [Read more...]

When Keyword Ads go terribly wrong….

Click to see full size image.

Keyword-targeted ads based on the content of a webpage can sometimes go wrong. It must be frightening for a New Media advertiser to realize that their product or brand is being advertised on a page that details allegations of its shortcomings. Gives new meaning to the term "negative advertising". JOE CHILDS and THOMAS C. TOBIN, staff writers of the St. Petersburg TImes, are writing a scathing expose of the "church" of Scientology. Based on extensive interviews with high … [Read more...]

True Blue SEO: 3 Things I Learned About Keywords

After a year and half of Digitalapplejuice.com, I have learned 3 things about keywords. 1. Keyword stuffing is just bad SEO. There are thousands of websites and consultants out there that promise to produce immediate results with their almost mystical knowledge of SEO and their clairvoyant understanding of the use of keywords. They will talk of keyword density and keyword combinations, alt text keywords and on and on and on. The truth is much more complicated than this. If you are not … [Read more...]