What Makes a Photographer?

I got an interesting e-mail today... a promotion e-mail from an architectural photographer named Dan Poyourow (www.danpoyourow.com). Dan is based in Maryland, and his work is well worth looking at. At the bottom of his e-mail, he included this tidbit... “Photography thought for the week: Contrary to what some creatives may tell you; shooting digital and reading a book on Adobe Photoshop does not make someone a professional photographer. There is still no substitute for experience, p … [Read more...]

Profile: Kristen Stein Shares Advice and Lessons

What are the most important lessons you have learned about being an artist and selling your work? I have learned that creating and selling your own artwork as an independent, self-representing artist is truly a 24/7 job.  I am constantly working…..whether it be creating new works, chatting about the newest pieces online, updating blogs and online listings or simply daydreaminga about the next painting, I seem to always be thinking ‘art’. I would imagine that other … [Read more...]

Profile: Kristen Stein on Roots and Inspiration

What mediums have you worked in and which is your favorite? I am a contemporary artist working primarily with acrylics on canvas.  I occasionally dabble in pastels and oils. I love working in mixed media and often add gritty, grainy textures to my paint. I’ve also created paintings using layers of newspaper, paper towels, tissues, string, dried flowers, leaves and more to add extra texture and dimension to the painting. I sometimes work on wood, but generally use stretched … [Read more...]

Profile: Kristen Stein on Marketing

Tell us about your marketing journey. How did you start? My online marketing journey started in 1999 using a personal website and the auction site eBay.  I sold on eBay for several years and then started cross-listing items on alternative auction sites and various online venues. Most recently, I created online stores at Etsy and on 1000Markets . I have designs at Cafepress and I have images uploaded at ImageKind and ArtistRising that offer giclee and canvas prints of some of my work. In … [Read more...]

Marketing Monday: Truth about Getting Real

  Last week I talked about how potential buyers can’t be buyers if they can’t find you and I showed you lots of different ways to make yourself visible. Visibility by itself is not going to guarantee sales you’ll have to do a bit more to get to that point. The “bit more” I’m talking about  is developing a relationship with your potential buyers so they can trust you enough to give you their hard earned Dinero. Any discussion of the kind of … [Read more...]

Marketing Monday: The Art of Being a Beacon

  Last week we talked about the importance of knowing who is likely to buy your work and  what it is your work does for them that makes them want it. The importance of really getting down and working out something that reflects both you and your work, helps you by giving you a strong understanding of your market and the beginning of a real tool to help you both stay focused and remain flexible in changing times. The other main purpose of knowing your Who and What is the … [Read more...]

Marketing Mondays: Don’t miss the real costs

The final step in this part of the game, kind of involves looking backwards. See, the venues and the details required to turn them into winners is not free, and I’m not just talkin’ about money either. There is something equally important as money here, in economics it is called “opportunity Cost” or the cost of choosing a course of action that when added to the monetary cost tells you the actual cost of what you chose to do. … [Read more...]

Jane Campbell talks about Marketing

  Tell us about your marketing journey How did you start? Wow it has been a “journey”! Just a few years ago, which seems like only months, I had no idea what a blog was, -html, a widget, etc… It has been quite a learning experience. A whole world I never knew existed. Where as I once worked 9 to 5, I now work sometimes 10 to 14 hours a day. I love it so I doesn’t feel like I work that long. Usually it’s only when the family starts hollering that I quit for … [Read more...]

Marketing Monday: 6 must know things for pricing

  Know what your costs are This is very simple and yet a lot of folks disregard it because they think it entails a lot of left brain machinations. I’m here to tell ya if that was the case I’d never ever address it…because while I grew up as the tail end of the slide rule generation I’m lucky to add 2+2 and get four if I have to do it in my head. Thankfully, I don’t have to any more due to the advent of those funky things we called Goesintas ( as two goes … [Read more...]

Jane Campbell on roots and influences

  First, tell me about your work? My work is full of color, fun, it’s folky but with a modern/contemporary edge. 90% of the time I sit down to a blank canvas, nothing drawn out or preconcieved, and I paint until I’m happy. My angels come to life on their own. Their eyes usually follow you, have a different expression on each side of their face, & uneven whimsical features which I feel gives them a special character & it makes me love painting them. They are my … [Read more...]

Featured Artist: Jane Campbell talks about vision and lessons

What is your vision for your art? This is a difficult question because art is an evolution of self. It’s living. My vision for my art today may not be the same in a year or 2 or 3 or… At this point my vision is to honor God with my art, and make others happy, inspired and have my art provide for the necessities & luxuries in life. What do you see your work doing for those who buy it? I would like my art to touch people, enhance their lives or a little corner of it, and make … [Read more...]

Featured Artist: Jane Campbell

Jane Campbel is a Folk Artist  liveing in Northern California right in the heart of Gold Country. Her  home is just miles from where apples are grown, wine is made & gold was first discovered. She was born in South Carolina & spent her early childhood there before moving to Japan , Arizona & finally California.  Her  travels add to her varied taste in art. There isn’t any style that she does’t like! I love painting angels, mermaids & mermaid … [Read more...]