Jane Campbell talks about Marketing

 

JC_featured_artist

il_430xN-5Tell us about your marketing journey How did you start?

Wow it has been a “journey”! Just a few years ago, which seems like only months, I had no idea what a blog was, -html, a widget, etc… It has been quite a learning experience. A whole world I never knew existed. Where as I once worked 9 to 5, I now work sometimes 10 to 14 hours a day. I love it so I doesn’t feel like I work that long. Usually it’s only when the family starts hollering that I quit for the day.

When did you discover that you needed to market?

I quickly realized that marketing is more than 1/2 of the job. To make money, to do il_430xN-6this as a business you have to treat it like a business and put yourself out there. This was very difficult for me at first. I’m basically a shy private person. I also discovered that people don’t just want a piece of your art, they want a little piece of you too, they want to know who you are, where this art came from. Art is a little piece of ourselves so we have to share ourselves as well.

Do you have a marketing plan or strategy ?

I’m still learning. I like selling online. It’s the largest audience. I have met people all over the world and my art is now in several different countries.
il_430xN-3I have been privileged & honored to be in several galleries in the Sacramento area. This is a great boost in moral, helps with marketing and I love the interaction with other artists & meeting the public, however, it seems to me that the audience in a gallery is limited, therefore sales are limited, but it is essential to be a part of the gallery experience.

Do you use Social media online alone or do you combine it with off-line efforts?

Mostly online medias but I do belong to the Swell Sister Society which is a wonderful group of Sacramento women artists. We inspire & encourage one another, do gallery shows together, keep each other up to date on what’s happening in the art scene. I love being a senior member in this group and it gets me out of my studio and keeps me from being a total recluse!

What has been the reaction to your making your work available in non-traditional ways, like mugs, jewelry etc?il_430xN-2

I’m proud to say I currently have my art being sold on jewelry that is in 2 Downtown Disney galleries in Florida; Pop Gallery & Hoipoloi. I also have a Cafepress site. I have had several sales but not enough to “cash out” the proceeds.

Where do most of your sales come from?

Most of my sales are online sales either from Ebay or Etsy. I have recently joined new online venues such as Blue Canvas & Artfire but do not have originals or print for sale there yet.

jane campbell on marketingil_430xN

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