Review: Marketing Fine Art Photography By Alain Briot

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Rocky Nook Press Press sent me a review copy of Alain Briot’s new book, Marketing Fine Art Photography, and I was delighted for two reasons. First, Rocky Nook’s volumes are beautifully bound and printed on acid-free paper and are a delight to hold and work from because they stay flat and open as you read or work from them. The second reason is that Alain Briot is a learned and articulate photographer and writer who shares his expertise in a relaxed and candid manner as though his reader is a … [Read more...]

Marketing Monday: four important easy things

  Instead of a big long thing today I’m going to share a collection of small things…things I’ve learned, thought about, stumbled over, avoided and always had a kernal of an article in them. And trust me they all fit together…. No! I won’t do it… One of my children was particularly stubborn about what she would or would not eat and frequently would pick something to call “nasty” and promptly refuse to eat it. After trying everything one … [Read more...]

Marketing Monday: a 21st Century strategy for artists

Historically, the process of selling goods and services fell generally into what came to be called the Sales Funnel Model. In this model businesses offered their goods and services through advertising campaigns that were largely aimed at the constant stream of potential buyers…this was a mass sales approach. Businesses would “catch” potential buyers as they stumbled into the wide mouth of their sales funnel…it was basically a mass approach to selling. Once inside the … [Read more...]