A while back I talked about the 80/20 rule but it’s not really a rule or a law it is how things magically work in business. Reminder: Briefly the 80/20 rule says that 80% of your results come from 20% of your efforts, translated into business terms it means that 80% of your sales comes from 20% of your buyers. Using the 80/20 rule in your marketing efforts can help to focus your … [Read more...]
Marketing Monday: building your on-line list
March 30, 2009 By Leave a Comment
Last week we talked about why your list was one of the absolute most important parts of your business and that you had to approach the problem using both off-line and online tactics. This week we are gong to focus on on-line techniques and how to combine the two into a system. Call to action The key to having a successful on line list is getting people to sign up and in order for that to happen they have to first get to your blog. Driving people to your blog is one of the … [Read more...]
Marketing Monday: Off-line Tactics
March 23, 2009 By 1 Comment
2day we’re going take a break from twits & upd8s and take a look at the other part of your marketing strategy…how to develop an off line strategy that compliments and supports your on-line efforts.There are three key elements to this strategy: Your list Your list Your list In the past we relied solely on one time mailings of our show schedule or post card to those on our mailing list frequently with little or no results. I know from my own … [Read more...]
Featured Blogs…something new
March 19, 2009 By 1 Comment
Over the past few weeks I have been working on creating ways to feature Artists and their blogs in a way that encourages them to grow. Two of the ways I have come up with are Adding a feature blog Holding contests built around learning However, I have been stewing about the “How” details wanting to make it “just right” before I launched it. As all to often happens when we get stuck “chasing our tails” something unexpected shows up to … [Read more...]
Marketing Monday: getting and using intelligence
March 16, 2009 By 1 Comment
Now that you have taken the leap into the world marketing the next important step you need to take is to start collecting, analyzing and organizing the intell you are gathering. What intell you ask? All of the information you are collecting about your market is your intell and you are the chief analyst using your list, your online listening posts, your conversations with customers and their sales patterns. So let’s take a look at some of the ways you can turn this information … [Read more...]
WordPress garbage code: MS Word is BAD.
December 5, 2008 By
And not in a good way. If your blog looked just fine until you published that last post, if your blog post suddenly makes looks weird and the blog no longer lays out properly, if you suddenly find that you made the background of your post area dissapear, then you probably have a bad case of msword garbage code. let's peek at the source code for a healthy happy webpage: Healthy wordpress text should look like this: notice the occasional < p > or < br/ >? … [Read more...]
IE CSS Problem Solving
August 20, 2008 By
The most common IE problems are: Margin Doubling! (Fix? Try Display:inline;) Layouts look different. Columns are wider or narrower between browsers or move down the page. this is usually caused by the content being larger than the space alloted for that div- resize the div or the content. specific info how to fix this: http://www.positioniseverything.net/explorer/expandingboxbug.html ============ This is an excerpt of iBloom Studios' IE troubleshooting guide. The ones … [Read more...]
Reconsider Buying That Dell.
December 24, 2007 By 1 Comment
Dell Inspiron Laptop. It's cheap. It's pretty. It's probably a lemon. After 57 days of trying to resolve all the hardware issues, my nephew is the proud owner of a $2000 doorstop. UPDATE: My nephew received a phone call today (yes, TODAY, the day after Xmas) from DELL's consumer advocate- Anna Simpson- informing him that DELL had decided to replace his computer with a similar or better computer. UPDATE: Dec 26th: The refurbished computer DELL's Consumer Advocate is offering? It comes … [Read more...]
