A Photographer’s Frame of Mind: Why Artists Should Read Scott McCloud

While laid up with the flu and not venturing outdoors in the cold, I decided to reread one of my favorite authors.  Scott McCloud is a literate cartoonist who has produced three of the most analytical and concise looks at comics as art in our society. His UNDERSTANDING COMICS—THE INVISIBLE ART in 1993, REINVENTING COMICS—HOW IMAGINATION AND TECHNOLOGY ARE REVOLUTIONIZING AN ART FORM, in 2000, and MAKING COMICS in 2006 give an incredibly articulate voice to the communication … [Read more...]

Featured Blogs…something new

  Over the past few weeks I have been working on creating ways to feature Artists and their blogs in a way that encourages them to grow. Two of the ways I have come up with are Adding a feature blog Holding contests built around learning However, I have been stewing about the “How” details wanting to make it “just right” before I launched it. As all to often happens when we get stuck “chasing our tails” something unexpected shows up to … [Read more...]

Real Time Twitter strategy continued

I forgot to include this in last week’s Twitter post… TIP/REMINDER: I mentioned this in Monday’s  MM…when you create your message using Tweetlater or Hootsuite ,also create a unique hash tag for the location/show it might look like this #bwstkate09. This will create a search page for all who are receiving your message to go to and join in the conversation…kinda like a mini forum. It will also help ensure that the tweet doesn’t get missed because all … [Read more...]

Social Proof in Real Time

Found on  Chris Brogan’s feed recently…an excellent example of how social media and Twitter specifically can be used by businesses in the LA Times. Watch the video and read the article it is social proof that the opt-in/permission based techniques now being implemented work far better than the old ways. Conversations work, engagement works, connection works and the beauty of it is anybody can do it and any business that wants to succeed from here on out will need to know how to … [Read more...]

Real time Twitter strategy

This will be a live (relatively speaking) series demonstrating my actual use of Twitter as part of a marketing and promotion campaign. The campaign is for an arts organization I help, it’s name is Artists’ Circle and it puts on three shows here in the Twin cities each year. The organization is entirely artist run their first show is coming up in March and the next in the summer. The organization had very limited web presence until last spring when I set up their blog, they have … [Read more...]

Rasslers, Ponies and Artists Oh My!

  I saw The Wrestler a couple of weeks ago and have been haunted by the images of Mickey Rourke as Randy “The Ram” Robinson the broken down wrestler trying for a comeback. While the gritty nature of the movie was difficult to watch at times I couldn’t help but see similarities between “The Ram” and the difficulties we as artists are facing today…or at least we think we are. There are three major take-aways that Randy “The Ram” left me … [Read more...]

Setting up your Twitter Channels

  I recently introduced the concepts of attraction and network building as two key elements in your 2009 marketing strategy. Both rely on being able to build, grow and maintain networks that can help you bring buyers to your shows. As I have already discussed on-line social networking is going to play a major role in your success or failure not just for 2009 but from here on out. So for the fore seeable future we will be focusing regularly on setting up and using your networks … [Read more...]

What 2009 will bring and how artists can lead the way.

Over the last few days I spent time scouring the web for forecasting trends related to small businesses that could then be translated to the world of artists especially those relying on art fairs as a major source of sales. What I found was a lot of hope (you read that right!) the catch is that hope will not be realized without a change in the way you do business. What I found might be surprising…a lot of what will be showing up in 2009 in the form of consumer behavior and trends … [Read more...]