June 7, 2010 – 9:31 am | 2 Comments

A long time ago, in a world that only used film, a lens was developed to see the whole sky. Cloud studies for meteorological use prompted the invention of the fisheye lens. It wasn’t long …

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Articles tagged with: business

What Makes a Photographer?
May 26, 2010 – 8:10 am | No Comment
What Makes a Photographer?

I got an interesting e-mail today… a promotion e-mail from an architectural photographer named Dan Poyourow (www.danpoyourow.com).
Dan is based in Maryland, and his work is well worth looking at. At the bottom of his e-mail, …

Profile: Kristen Stein Shares Advice and Lessons
October 1, 2009 – 7:49 am | No Comment
Profile: Kristen Stein Shares Advice and Lessons

What are the most important lessons you have learned about being an artist and selling your work? I have learned that creating and selling your own artwork as an independent, self-representing artist is truly a 24/7 job.  I am constantly working…..whether it be creating new works, …

Marketing Monday: The Art of Being a Beacon
September 21, 2009 – 8:59 am | No Comment
Marketing Monday: The Art of Being a Beacon

Last week we talked about the importance of knowing who is likely to buy your work and  what it is your work does for them that makes them want it. The importance of really getting down and working out something that reflects both you and your …

Marketing Monday: Getting Focused
August 3, 2009 – 7:42 am | One Comment
Marketing Monday: Getting Focused

The problem Most people identify themselves by a label when they are asked what they do or even when they think of themselves in terms of their work. So you might identify yourself as an artist or, I might think of myself as a photographer, well as…

Marketing Monday: The Offer
July 27, 2009 – 7:40 am | No Comment
Marketing Monday: The Offer

Review The first two installments in this series we talked about the importance of knowing your Bizmodel and how the normal retail model doesn’t fit artsyfartsy bizs to well. We also described why they are …

Profile: Kristen Stein, artist
July 22, 2009 – 7:43 am | 2 Comments
Profile: Kristen Stein, artist

Bio Kristen Stein is a Contemporary Artist living in the Philadelphia region of Pennsylvania. Kristen’s works are currently available on a variety of online venues, or through her websites StudioArtworks.com and KristensCreations.com. Kristen’s paintings are…

Marketing Monday: The Artsyfatsy biz model
July 20, 2009 – 7:40 am | One Comment
Marketing Monday: The Artsyfatsy biz model

What exactly is a business model and why is it important? In a nutshell your business model is how intend to do business, note the emphasis is on the DO as opposed to PLAN. Most small bizes…

Christy DeKoning on Marketing Art
July 7, 2009 – 8:04 am | 2 Comments
Christy DeKoning on Marketing Art

Tell us about your marketing journey… How did you start? When did you discover that you needed to market? It’s funny, but marketing seems to have come naturally to me. I …

Marketing Monday: 8 Ways to Turn Fans Into Missionaries
July 6, 2009 – 6:24 am | No Comment
Marketing Monday: 8 Ways to Turn Fans Into Missionaries

So people have said they luv your work and they know a lot of folks who would luv it also but your studio doors aren’t coming unhinged by hoards of adoring fans from “what’s her name”. What’s that all …

“Peoplewatch” your way to your perfect buyer
July 2, 2009 – 8:27 am | No Comment
“Peoplewatch” your way to your perfect buyer

So the show season is almost in full swing and you are beginning to shlep your stuff hither and yon to all corners of this country. If you are a gallery shower you might be shlepping or you may just be busy cold calling local …

14 ways to come home empty handed
June 30, 2009 – 7:59 am | One Comment
14 ways to come home empty handed

Regardless of how or where you sell you stuff you may be unconsciously causing folks to move on down the road. Because, even though they really want to buy your stuff…

Marketing Monday: Back to the Future
June 29, 2009 – 6:01 am | One Comment
Marketing Monday: Back to the Future

Since we are doing this the sensible way and getting all  of our ducks in a row before we  even crack the ballroom door we need to shift the time -space continuum …

Robin Pedrero: Lessons & Advice For Artists
June 25, 2009 – 8:25 am | One Comment
Robin Pedrero: Lessons & Advice For Artists

What are the most important lessons you have learned about being an artist and selling your work? I have learned to value my art and time . To not let negative talk infect my work or attitude. I weed toxic …

Profile: Christy DeKoning, artist
June 24, 2009 – 7:42 am | No Comment
Profile: Christy DeKoning, artist

Christy DeKoning grew up in Sydney, Australia . With formal training in singing and classical ballet, Christy worked as a vocalist on the Vancouver music scene in the early 90’s, and then as …

Marketing Monday: Courtship The Unlinear Way
June 22, 2009 – 9:47 am | One Comment
Marketing Monday: Courtship The Unlinear Way

Ok… now is the time to really, take a close look at this whole courtship thing and see how it works ….but first let’s revisit everything, briefly. Remember, the steps your buyers will be taking, first there is the sighting and the dance …

Marketing Monday: anatomy of a courtship
June 8, 2009 – 7:21 am | One Comment
Marketing Monday: anatomy of a courtship

You have your shows lined up or you have already started the routine of schlepping your stuff around the country. You may be hearing about how “nobody’s buying” and sales suck, and because you are an Artsyfartsy Biz…