What Makes a Photographer?

I got an interesting e-mail today... a promotion e-mail from an architectural photographer named Dan Poyourow (www.danpoyourow.com). Dan is based in Maryland, and his work is well worth looking at. At the bottom of his e-mail, he included this tidbit... “Photography thought for the week: Contrary to what some creatives may tell you; shooting digital and reading a book on Adobe Photoshop does not make someone a professional photographer. There is still no substitute for experience, p … [Read more...]

Profile: Kristen Stein Shares Advice and Lessons

What are the most important lessons you have learned about being an artist and selling your work? I have learned that creating and selling your own artwork as an independent, self-representing artist is truly a 24/7 job.  I am constantly working…..whether it be creating new works, chatting about the newest pieces online, updating blogs and online listings or simply daydreaminga about the next painting, I seem to always be thinking ‘art’. I would imagine that other … [Read more...]

Marketing Monday: The Art of Being a Beacon

  Last week we talked about the importance of knowing who is likely to buy your work and  what it is your work does for them that makes them want it. The importance of really getting down and working out something that reflects both you and your work, helps you by giving you a strong understanding of your market and the beginning of a real tool to help you both stay focused and remain flexible in changing times. The other main purpose of knowing your Who and What is the … [Read more...]

Marketing Monday: Getting Focused

The Problem Most people identify themselves by a label when they are asked what they do or even when they think of themselves in terms of their work. So you might identify yourself as an artist or, I might think of myself as a photographer, well as you see, sticking a label on us doesn’t really help us attract qualified buyers. It also doesn’t help us develop and use a finely focused vision of who we really serve and what we really do. We just continue skipping around in la-la land … [Read more...]

Marketing Monday: The Offer

Review The first two installments in this series we talked about the importance of knowing your Bizmodel and how the normal retail model doesn’t fit artsyfartsy bizs to well. We also described why they are different and why an artsyfartsy biz model needs to keep this specialness in mind when customizing their bizmodel. The offer The first part of the artsyfartsy bizmodel is the offer...basically what are you selling? And what are you selling it for? So you might think that this part of … [Read more...]

Profile: Kristen Stein, artist

Kristen Stein is a Contemporary Artist living in the Philadelphia region of Pennsylvania. Kristen’s works are currently available on a variety of online venues, or through her websites StudioArtworks.com and KristensCreations.com. Kristen’s paintings are in public and private collections within Australia, Canada, Hawaii, Hong Kong, Puerto Rico, Singapore, Spain, Switzerland, Italy, Denmark, Japan, the United Kingdom, and throughout the continental United States. Her art was featured … [Read more...]

Marketing Monday: The Artsyfatsy biz model

  What exactly is a business model and why is it important? In a nutshell your business model is how intend to do business, note the emphasis is on the DO as opposed to PLAN. Most small bizes don’t really need a written business plan, since a well developed model is much more pragmatic. Once you graduate to a bazillion employees and offices all over the universe then you might want to think about a Biz model, but for now…not so much. Generally a business model goes like … [Read more...]

Christy DeKoning on Marketing Art

  Tell us about your marketing journey… How did you start? When did you discover that you needed to market? It’s funny, but marketing seems to have come naturally to me. I used to work in offices as a marketing/creative assistant, so when I decided that I was ready to work at portraits on a full-time basis, it seemed logical to start talking to people online about it. I joined Etsy and that really got the ball rolling. My work tends to market itself, because people love … [Read more...]

Marketing Monday: 8 Ways to Turn Fans Into Missionaries

  So people have said they luv your work and they know a lot of folks who would luv it also but your studio doors aren’t coming unhinged by hoards of adoring fans from “what’s her name”. What’s that all about? “What’s her name” said she was going to send her neighbor your way but that was last year and nobody showed up saying “what’s her name” sent them. You have now arrived at your goal of gathering raving fans, buyers all … [Read more...]

“Peoplewatch” your way to your perfect buyer

  So the show season is almost in full swing and you are beginning to shlep your stuff hither and yon to all corners of this country. If you are a gallery shower you might be shlepping or you may just be busy cold calling local galleries. Either way now is the time to start thinking about some very important stuff…like where is this artsyfartsy biz of yours going and how can you not starve. Now is the perfect time to start paying attention to those mysterious folks who buy that … [Read more...]

14 ways to come home empty handed

Regardless of how or where you sell you stuff you may be unconsciously causing folks to move on down the road. Because, even though they really want to buy your stuff there is something getting in the way, so they leave your booth, your gallery or your web site. Well what’s the big whoop about that?  Turns out a lot, because you are not only losing that one sale you are likely also losing any other potential sales from that customer just because of that one bad experience. But it … [Read more...]

Marketing Monday: Back to the Future

Since we are doing this the sensible way and getting all  of our ducks in a row before we  even crack the ballroom door we need to shift the time -space continuum and put you there with your new found outlook. If you just went ahead and blasted your way into that room obsessed with finding somebody anybody to dance with you may or may not have had the results we envisioned when we took a time jumped to get you all fixed up and ready to go. You likely would have been working from the … [Read more...]