Keeping Up With Google: Speed a Factor in Page Rank

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I was reading my morning news website yesterday when I ran across a link to an article entitled "It’s Official: Google Now Counts Site Speed As A Ranking Factor" posted at SearchEngineland.com . It seems that Google has responded to results of numerous studies over the years that concluded that even a half second delay in delivering content will result in shorter. For instance, as part of their own internal experiment, Google slowed down their own search results by 100 to 400 MILLISECONDS, … [Read more...]