This project was for Elizabethtown College in Pennsylvania. The College’s Director of Alumni Relations and member of the Athletics Branding Committee, Mark Clapper, contacted me about creating a Blue Jay logo and accompanying family of visual identity marks and wordmarks. This project was intended to replace their existing mark that had been a part of their Department of Athletics since 1988. For a project of this importance, we worked closely together on several sketches and concepts throughout … [Read more...]