Robin Pedrero on vision and growth

How has your art evolved over time? Desire and necessity are the catalysts in the evolution of my art. I often tell the story of how my two year old painted white oil paint on a portrait I was working on which spurred my investment in the medium of pastel.  I tackled the medium through book instruction, and one class with Herman Marguiles to fall in love with the immediacy and vibrancy of pastels to then become a juried Signature Member of the Pastel Society of America. I have been a portrait … [Read more...]

Interview with Robin Pedrero-on marketing

Tell us about your marketing journey…how did you start? I learned a few things from my mother who did PR for our theater group, when I danced and sang in musicals. Her example taught me to be fearless about just asking or sending something in to the press, radio or TV stations. When did you discover that you needed to market? When I moved to Florida in 1988 and began painting portraits for just $25, word of mouth spread the news. Now my portraits are $1200 - $5500, and  people who bought … [Read more...]

Profile: Robin Pedrero on Motivation, Inspiration and Influence

Tell us about your work? My work is a visual journey, exploring what calls me, often those things which bring me joy or contemplation. My work is spiritual, color saturated with symbolic and natural elements. What mediums have you worked in and which is your favorite? I have worked in oil, soft pastel, oil pastel, watercolor, acrylic, gouche, pen and ink, charcoal, textile, collage, colored pencil, mixed media, photography and assemblage. My favorite is whatever I am working in at the moment … [Read more...]

Artsyfartsy Biz Inspiration: Featured Artists

  A few weeks ago we launched our Artsyfartsy Biz Award program and recognized five artists who have actively developed their art into a business. They have each followed their own intuition and instincts to make sure their art gets out into the world in a sustainable way…a way that allows them to be paid for doing what they love and provides value to their buyers. Their journeys have not been linear, or without slips, they have been moving steadily onward learning and growing as … [Read more...]