June 7, 2010 – 9:31 am | 2 Comments

A long time ago, in a world that only used film, a lens was developed to see the whole sky. Cloud studies for meteorological use prompted the invention of the fisheye lens. It wasn’t long …

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Articles tagged with: Joe Childs

When Keyword Ads go terribly wrong….
November 3, 2009 – 7:23 am | 2 Comments
When Keyword Ads go terribly wrong….

Keyword targeted ad based on the content of a webpage can sometimes go wrong. It must frightening for a New Media advertiser to realize that their product or brand is being advertised on a page that details allegations of its shortcomings. Gives new meaning to the term “negative advertising”.