What mediums have you worked in and which is your favorite? I am a contemporary artist working primarily with acrylics on canvas.  I occasionally dabble in pastels and oils. I love working in mixed media and often add gritty, grainy textures to my…

Tell us about your marketing  journey How did you start? My online marketing journey started in 1999 using a personal website and the auction site eBay.  I sold on eBay for several years and then started…

Last week I talked about how potential buyers can’t be buyers if they can’t find you and I showed you lots of different ways to make yourself visible. Visibility by itself is not going to guarantee sales you’ll have to do…

Know what your costs are This is very simple and yet a lot of folks disregard it because they think it entails a lot of left brain machinations. I’m here to tell ya if that was the case I’d never ever address it…because while I grew up…

First, tell me about your work? My work is full of color, fun, it’s folky but with a modern/contemporary edge. 90% of the time I sit down to a blank canvas, nothing drawn out or preconcieved, and…

The problem Most people identify themselves by a label when they are asked what they do or even when they think of themselves in terms of their work. So you might identify yourself as an artist or, I might think of myself as a photographer, well as…

Bio Kristen Stein is a Contemporary Artist living in the Philadelphia region of Pennsylvania. Kristen’s works are currently available on a variety of online venues, or through her websites StudioArtworks.com and KristensCreations.com. Kristen’s paintings are…

What is your vision for your art? To create something uniquely beautiful that captures a moment in a person’s life. What do you see your working doing for those who buy it?…

What exactly is a business model and why is it important? In a nutshell your business model is how intend to do business, note the emphasis is on the DO as opposed to PLAN. Most small bizes…

Over the past few weeks I’ve talked about the customer courtship part of marketing, how knowing your perfect buyer can help them find you, how knowing that your stuffs solves important issues for them and finally how they can become your evangelists. What we …

Tell us about your marketing journey… How did you start? When did you discover that you needed to market? It’s funny, but marketing seems to have come naturally to me. I …

So people have said they luv your work and they know a lot of folks who would luv it also but your studio doors aren’t coming unhinged by hoards of adoring fans from “what’s her name”. What’s that all …

So the show season is almost in full swing and you are beginning to shlep your stuff hither and yon to all corners of this country. If you are a gallery shower you might be shlepping or you may just be busy cold calling local …

Regardless of how or where you sell you stuff you may be unconsciously causing folks to move on down the road. Because, even though they really want to buy your stuff…

Since we are doing this the sensible way and getting all  of our ducks in a row before we  even crack the ballroom door we need to shift the time -space continuum …

What are the most important lessons you have learned about being an artist and selling your work? I have learned to value my art and time . To not let negative talk infect my work or attitude. I weed toxic …