Profile: Kristen Stein on Roots and Inspiration

What mediums have you worked in and which is your favorite? I am a contemporary artist working primarily with acrylics on canvas.  I occasionally dabble in pastels and oils. I love working in mixed media and often add gritty, grainy textures to my paint. I’ve also created paintings using layers of newspaper, paper towels, tissues, string, dried flowers, leaves and more to add extra texture and dimension to the painting. I sometimes work on wood, but generally use stretched … [Read more...]

Profile: Kristen Stein on Marketing

Tell us about your marketing journey. How did you start? My online marketing journey started in 1999 using a personal website and the auction site eBay.  I sold on eBay for several years and then started cross-listing items on alternative auction sites and various online venues. Most recently, I created online stores at Etsy and on 1000Markets . I have designs at Cafepress and I have images uploaded at ImageKind and ArtistRising that offer giclee and canvas prints of some of my work. In … [Read more...]

Marketing Monday: Truth about Getting Real

  Last week I talked about how potential buyers can’t be buyers if they can’t find you and I showed you lots of different ways to make yourself visible. Visibility by itself is not going to guarantee sales you’ll have to do a bit more to get to that point. The “bit more” I’m talking about  is developing a relationship with your potential buyers so they can trust you enough to give you their hard earned Dinero. Any discussion of the kind of … [Read more...]

Marketing Monday: 6 must know things for pricing

  Know what your costs are This is very simple and yet a lot of folks disregard it because they think it entails a lot of left brain machinations. I’m here to tell ya if that was the case I’d never ever address it…because while I grew up as the tail end of the slide rule generation I’m lucky to add 2+2 and get four if I have to do it in my head. Thankfully, I don’t have to any more due to the advent of those funky things we called Goesintas ( as two goes … [Read more...]

Jane Campbell on roots and influences

  First, tell me about your work? My work is full of color, fun, it’s folky but with a modern/contemporary edge. 90% of the time I sit down to a blank canvas, nothing drawn out or preconcieved, and I paint until I’m happy. My angels come to life on their own. Their eyes usually follow you, have a different expression on each side of their face, & uneven whimsical features which I feel gives them a special character & it makes me love painting them. They are my … [Read more...]

Marketing Monday: Getting Focused

The Problem Most people identify themselves by a label when they are asked what they do or even when they think of themselves in terms of their work. So you might identify yourself as an artist or, I might think of myself as a photographer, well as you see, sticking a label on us doesn’t really help us attract qualified buyers. It also doesn’t help us develop and use a finely focused vision of who we really serve and what we really do. We just continue skipping around in la-la land … [Read more...]

Profile: Kristen Stein, artist

Kristen Stein is a Contemporary Artist living in the Philadelphia region of Pennsylvania. Kristen’s works are currently available on a variety of online venues, or through her websites StudioArtworks.com and KristensCreations.com. Kristen’s paintings are in public and private collections within Australia, Canada, Hawaii, Hong Kong, Puerto Rico, Singapore, Spain, Switzerland, Italy, Denmark, Japan, the United Kingdom, and throughout the continental United States. Her art was featured … [Read more...]

Christy DeKoning on vision, sales and advice

  What is your vision for your art? To create something uniquely beautiful that captures a moment in a person’s life. What do you see your working doing for those who buy it? It makes the buyers very happy to see their loved ones presented in a way that is entirely different than what they might expect from an oil artist or a photographer. To keep it simple, it makes people smile. What has been the reaction to  making your work available in non-traditional ways, like mugs, … [Read more...]

Marketing Monday: The Artsyfatsy biz model

  What exactly is a business model and why is it important? In a nutshell your business model is how intend to do business, note the emphasis is on the DO as opposed to PLAN. Most small bizes don’t really need a written business plan, since a well developed model is much more pragmatic. Once you graduate to a bazillion employees and offices all over the universe then you might want to think about a Biz model, but for now…not so much. Generally a business model goes like … [Read more...]

Marketing Monday: The Holy Grail

  Over the past few weeks I’ve talked about the customer courtship part of marketing, how knowing your perfect buyer can help them find you, how knowing that your stuffs solves important issues for them and finally how they can become your evangelists. What we didn’t talk about is the meat, the holy grail of all this effort…THE SALE. WARNING: We aren’t talking about the sleaze bag process we all have expereinced that left us ready to lose it in the nearest … [Read more...]

Christy DeKoning on Marketing Art

  Tell us about your marketing journey… How did you start? When did you discover that you needed to market? It’s funny, but marketing seems to have come naturally to me. I used to work in offices as a marketing/creative assistant, so when I decided that I was ready to work at portraits on a full-time basis, it seemed logical to start talking to people online about it. I joined Etsy and that really got the ball rolling. My work tends to market itself, because people love … [Read more...]

Marketing Monday: 8 Ways to Turn Fans Into Missionaries

  So people have said they luv your work and they know a lot of folks who would luv it also but your studio doors aren’t coming unhinged by hoards of adoring fans from “what’s her name”. What’s that all about? “What’s her name” said she was going to send her neighbor your way but that was last year and nobody showed up saying “what’s her name” sent them. You have now arrived at your goal of gathering raving fans, buyers all … [Read more...]