Back in the PI (pre-internet) era if you wanted to learn how your market thought, how they made their buying decisions and what they bought you really had little in the way of accurate research tools to draw on. You could set up a focus group and have folks tell you what you wanted to hear, you could crunch numbers based on sales of different things you sold, you could guess. There were also the usual mathematical formulas that could tell you the probability that someone would by one … [Read more...]
Marketing Monday: four important easy things
April 27, 2009 By 3 Comments
Instead of a big long thing today I’m going to share a collection of small things…things I’ve learned, thought about, stumbled over, avoided and always had a kernal of an article in them. And trust me they all fit together…. No! I won’t do it… One of my children was particularly stubborn about what she would or would not eat and frequently would pick something to call “nasty” and promptly refuse to eat it. After trying everything one … [Read more...]
Marketing Monday: Ewwww I have to do THAT?
April 20, 2009 By 1 Comment
“I’m an artist and not a sleaze bag, my art sells itself!!” is the answer I often get when I talk to other artists about what they do to help people buy their work. And yes… I’m talking about that super-repulsive extra gross word, which I can’t even mention here except to say it starts with an “M”. The mere mention of it often causes artists to turn up their noses in collective disgust. A few things First of all your … [Read more...]
Marketing Monday: a 21st Century strategy for artists
February 23, 2009 By Leave a Comment
Historically, the process of selling goods and services fell generally into what came to be called the Sales Funnel Model. In this model businesses offered their goods and services through advertising campaigns that were largely aimed at the constant stream of potential buyers…this was a mass sales approach. Businesses would “catch” potential buyers as they stumbled into the wide mouth of their sales funnel…it was basically a mass approach to selling. Once inside the … [Read more...]
Marketing Monday: Building your Mothership
February 16, 2009 By Leave a Comment
After you have a clear vision of your art business the next step is to build your basecamp, your mothership your blog. I am not going into detail here on the mechanics of building and using a blog, that subject has been more than adequately covered by others many whom I have mentioned in previous posts. What I am going to do is discuss why a blog is the most important part of your marketing strategy, how to go about finding the right platform, and how to use your blog as a … [Read more...]
