What mediums have you worked in and which is your favorite? I am a contemporary artist working primarily with acrylics on canvas.  I occasionally dabble in pastels and oils. I love working in mixed media and often add gritty, grainy textures to my…

Tell us about your marketing  journey How did you start? My online marketing journey started in 1999 using a personal website and the auction site eBay.  I sold on eBay for several years and then started…

Last week I talked about how potential buyers can’t be buyers if they can’t find you and I showed you lots of different ways to make yourself visible. Visibility by itself is not going to guarantee sales you’ll have to do…

Last week we talked about the importance of knowing who is likely to buy your work and  what it is your work does for them that makes them want it. The importance of really getting down and working out something that reflects both you and your …

What is your vision for your art? This is a difficult question because art is an evolution of self. It’s living. My vision for my art today may not be the same in a year or 2 or 3 or… At this point my vision is to honor God …

Before we jump into the meat of pricing there are a few things that need to be understood because they form the foundation of any pricing strategy and they reflect the results of recent research …

What is your vision for your art? To create something uniquely beautiful that captures a moment in a person’s life. What do you see your working doing for those who buy it?…

Over the past few weeks I’ve talked about the customer courtship part of marketing, how knowing your perfect buyer can help them find you, how knowing that your stuffs solves important issues for them and finally how they can become your evangelists. What we …

Tell us about your marketing journey… How did you start? When did you discover that you needed to market? It’s funny, but marketing seems to have come naturally to me. I …

So people have said they luv your work and they know a lot of folks who would luv it also but your studio doors aren’t coming unhinged by hoards of adoring fans from “what’s her name”. What’s that all …

So the show season is almost in full swing and you are beginning to shlep your stuff hither and yon to all corners of this country. If you are a gallery shower you might be shlepping or you may just be busy cold calling local …

Regardless of how or where you sell you stuff you may be unconsciously causing folks to move on down the road. Because, even though they really want to buy your stuff…

Since we are doing this the sensible way and getting all  of our ducks in a row before we  even crack the ballroom door we need to shift the time -space continuum …

What are the most important lessons you have learned about being an artist and selling your work? I have learned to value my art and time . To not let negative talk infect my work or attitude. I weed toxic …

Christy DeKoning grew up in Sydney, Australia . With formal training in singing and classical ballet, Christy worked as a vocalist on the Vancouver music scene in the early 90’s, and then as …

Ok… now is the time to really, take a close look at this whole courtship thing and see how it works ….but first let’s revisit everything, briefly. Remember, the steps your buyers will be taking, first there is the sighting and the dance …