Restore from backup – bringing a Mac back with Time Capsule

My brother called and told me my mom was in the hospital. At 80 her health has been declining pretty rapidly so I immediately booked a flight to California, planning to spend a week there to help my brother with both her and my father. Needless to say I had a lot on my mind as I rushed to the airport in the wee hours of a Tuesday morning last week. Back at home my wife's MacBook sat at her desk, left on overnight like she often did so that when she woke up in the morning a quick shake of the … [Read more...]

Profile: Kristen Stein on Roots and Inspiration

What mediums have you worked in and which is your favorite? I am a contemporary artist working primarily with acrylics on canvas.  I occasionally dabble in pastels and oils. I love working in mixed media and often add gritty, grainy textures to my paint. I’ve also created paintings using layers of newspaper, paper towels, tissues, string, dried flowers, leaves and more to add extra texture and dimension to the painting. I sometimes work on wood, but generally use stretched … [Read more...]

Profile: Kristen Stein on Marketing

Tell us about your marketing journey. How did you start? My online marketing journey started in 1999 using a personal website and the auction site eBay.  I sold on eBay for several years and then started cross-listing items on alternative auction sites and various online venues. Most recently, I created online stores at Etsy and on 1000Markets . I have designs at Cafepress and I have images uploaded at ImageKind and ArtistRising that offer giclee and canvas prints of some of my work. In … [Read more...]

Marketing Monday: The Art of Being a Beacon

  Last week we talked about the importance of knowing who is likely to buy your work and  what it is your work does for them that makes them want it. The importance of really getting down and working out something that reflects both you and your work, helps you by giving you a strong understanding of your market and the beginning of a real tool to help you both stay focused and remain flexible in changing times. The other main purpose of knowing your Who and What is the … [Read more...]

Jane Campbell talks about Marketing

  Tell us about your marketing journey How did you start? Wow it has been a “journey”! Just a few years ago, which seems like only months, I had no idea what a blog was, -html, a widget, etc… It has been quite a learning experience. A whole world I never knew existed. Where as I once worked 9 to 5, I now work sometimes 10 to 14 hours a day. I love it so I doesn’t feel like I work that long. Usually it’s only when the family starts hollering that I quit for … [Read more...]

Marketing Monday: 6 must know things for pricing

  Know what your costs are This is very simple and yet a lot of folks disregard it because they think it entails a lot of left brain machinations. I’m here to tell ya if that was the case I’d never ever address it…because while I grew up as the tail end of the slide rule generation I’m lucky to add 2+2 and get four if I have to do it in my head. Thankfully, I don’t have to any more due to the advent of those funky things we called Goesintas ( as two goes … [Read more...]

Marketing Monday: Getting Focused

The Problem Most people identify themselves by a label when they are asked what they do or even when they think of themselves in terms of their work. So you might identify yourself as an artist or, I might think of myself as a photographer, well as you see, sticking a label on us doesn’t really help us attract qualified buyers. It also doesn’t help us develop and use a finely focused vision of who we really serve and what we really do. We just continue skipping around in la-la land … [Read more...]

TNT doesn’t like Mac users

I was sitting on the couch the other day and relaxing when my wife yelled to me from the other room: David! My Mac's not working! I love those highly specific descriptions of a problem. I asked for a little more clarity. I'm trying to watch a video and it's not working! I dragged myself off the couch and over to my wife's MacBook. She was on the TNT site and trying to watch an episode of Raising the Bar. She would click on "watch a full episode" and … [Read more...]

Marketing Monday: The Offer

Review The first two installments in this series we talked about the importance of knowing your Bizmodel and how the normal retail model doesn’t fit artsyfartsy bizs to well. We also described why they are different and why an artsyfartsy biz model needs to keep this specialness in mind when customizing their bizmodel. The offer The first part of the artsyfartsy bizmodel is the offer...basically what are you selling? And what are you selling it for? So you might think that this part of … [Read more...]

Profile: Kristen Stein, artist

Kristen Stein is a Contemporary Artist living in the Philadelphia region of Pennsylvania. Kristen’s works are currently available on a variety of online venues, or through her websites StudioArtworks.com and KristensCreations.com. Kristen’s paintings are in public and private collections within Australia, Canada, Hawaii, Hong Kong, Puerto Rico, Singapore, Spain, Switzerland, Italy, Denmark, Japan, the United Kingdom, and throughout the continental United States. Her art was featured … [Read more...]

Christy DeKoning on vision, sales and advice

  What is your vision for your art? To create something uniquely beautiful that captures a moment in a person’s life. What do you see your working doing for those who buy it? It makes the buyers very happy to see their loved ones presented in a way that is entirely different than what they might expect from an oil artist or a photographer. To keep it simple, it makes people smile. What has been the reaction to  making your work available in non-traditional ways, like mugs, … [Read more...]

Marketing Monday: The Artsyfatsy biz model

  What exactly is a business model and why is it important? In a nutshell your business model is how intend to do business, note the emphasis is on the DO as opposed to PLAN. Most small bizes don’t really need a written business plan, since a well developed model is much more pragmatic. Once you graduate to a bazillion employees and offices all over the universe then you might want to think about a Biz model, but for now…not so much. Generally a business model goes like … [Read more...]