Christy DeKoning on Marketing Art

  Tell us about your marketing journey… How did you start? When did you discover that you needed to market? It’s funny, but marketing seems to have come naturally to me. I used to work in offices as a marketing/creative assistant, so when I decided that I was ready to work at portraits on a full-time basis, it seemed logical to start talking to people online about it. I joined Etsy and that really got the ball rolling. My work tends to market itself, because people love … [Read more...]

Marketing Monday: Back to the Future

Since we are doing this the sensible way and getting all  of our ducks in a row before we  even crack the ballroom door we need to shift the time -space continuum and put you there with your new found outlook. If you just went ahead and blasted your way into that room obsessed with finding somebody anybody to dance with you may or may not have had the results we envisioned when we took a time jumped to get you all fixed up and ready to go. You likely would have been working from the … [Read more...]

Robin Pedrero on vision and growth

How has your art evolved over time? Desire and necessity are the catalysts in the evolution of my art. I often tell the story of how my two year old painted white oil paint on a portrait I was working on which spurred my investment in the medium of pastel.  I tackled the medium through book instruction, and one class with Herman Marguiles to fall in love with the immediacy and vibrancy of pastels to then become a juried Signature Member of the Pastel Society of America. I have been a portrait … [Read more...]

Interview with Robin Pedrero-on marketing

Tell us about your marketing journey…how did you start? I learned a few things from my mother who did PR for our theater group, when I danced and sang in musicals. Her example taught me to be fearless about just asking or sending something in to the press, radio or TV stations. When did you discover that you needed to market? When I moved to Florida in 1988 and began painting portraits for just $25, word of mouth spread the news. Now my portraits are $1200 - $5500, and  people who bought … [Read more...]

Profile: Robin Pedrero on Motivation, Inspiration and Influence

Tell us about your work? My work is a visual journey, exploring what calls me, often those things which bring me joy or contemplation. My work is spiritual, color saturated with symbolic and natural elements. What mediums have you worked in and which is your favorite? I have worked in oil, soft pastel, oil pastel, watercolor, acrylic, gouche, pen and ink, charcoal, textile, collage, colored pencil, mixed media, photography and assemblage. My favorite is whatever I am working in at the moment … [Read more...]

4 Mac Apps that speed YOU up

Many people are obsessed with speed and I happily include myself in that category, at least with respect to the performance I get from my computer. Whether it's a faster processor, more memory, a quicker graphics card or a new high-speed hard drive, upgrading to the latest and greatest translates into getting things done more quickly.It's not enough to just throw hardware at a problem, sometimes you have to optimize yourself. Of course I can do this by inhaling a rather large quantity of coffee … [Read more...]

TweetDeck vs Nambu vs Tweetie

I've become quite attached to Twitter lately, as several of my blog posts will attest. I use it for a wide range of things; a source of news (technical and non-technical), to chat with friends and share things I find of interest, to ask and answer questions on Macs, Ruby on Rails, etc. and finally to banter about my favorite sports teams (Redskins and Caps, thank you very much).Given this wide range of uses I tend to be accessing my Twitter feeds throughout the day and the web interface simply … [Read more...]