Robin Pedrero: Lessons & Advice For Artists

What are the most important lessons you have learned about being an artist and selling your work? I have learned to value my art and time. To not let negative talk infect my work or attitude. I weed toxic people, places and elements out of my life. Stay positive. Build a good comfortable relationship with how money is exchanged for your art. Know how to handle a business transaction, handle it professionally and keep accurate records consistently. I know that it is ok that not everyone will … [Read more...]

Profile: Christy DeKoning, artist

Christy DeKoning grew up in Sydney, Australia. With formal training in singing and classical ballet, Christy worked as a vocalist on the Vancouver music scene in the early 90’s, and then as a Certified Makeup Artist for several years before finally concentrating her career in Fine Arts. In the past several years, Christy has completed over 200 commissioned watercolor portraits for clients worldwide. Christy now lives in Southwestern Ontario, Canada with her husband, two sons, two cats and … [Read more...]

Marketing Monday: Courtship The Unlinear Way

Ok… now is the time to really, take a close look at this whole courtship thing and see how it works ….but first let’s revisit everything, briefly. Remember, the steps your buyers will be taking, first there is the sighting and the dance to get acquainted and check each other out and this will take however long it takes ’cause not everybody moves at the same pace. If that goes even slightly well  then you move on to that date, asking her to trust you enough to get … [Read more...]

Marketing Monday: anatomy of a courtship

You have your shows lined up or you have already started the routine of schlepping your stuff around the country. You may be hearing about how “nobody’s buying” and sales suck, and because you are an Artsyfartsy Biz person you decide to not let any of the rumors bother you.   Now is a good time to pay attention and recall your understanding of  the courtship between  you and your potential buyers. It doesn’t mater if you are an artsy nomad or a … [Read more...]

Marketing Monday: Still doing the same old stuff?

Recently a couple of things boinked me on the head (not literally!!) that helped me remember that I needed to remind folks of. See, now is the time especially for those nomadic artists out there to suck it up, kick those old asshabits right were it hurts ’cause you need to focus on doing things different. Because you are coming out of hibernation to a completely different world than was there when you entered you winter sleepy time. Do you need….? So, what were those boinky … [Read more...]

Marketing Monday: the thread that unites

  We have talked until the cows came home about how all of your marketing JuJu is really based on what you want that ittybiz of yours to be when it grows up…so all I’m going to say here is revisit your vision. Just sit down or stand if you want, and and re-ask yourself the question “why am I thinking about doing this?” and “what do I want it to be?”  or iif you have already been on the front lines ask ” is my business attracting the type of … [Read more...]