Keyword targeted ad based on the content of a webpage can sometimes go wrong. It must frightening for a New Media advertiser to realize that their product or brand is being advertised on a page that details allegations of its shortcomings. Gives new meaning to the term “negative advertising”.

After a year and half of Digitalapplejuice.com, I have learned 3 things about keywords.

The other day I had a coaching session with one of my clients during which we both had a major light bulb moment.  she was fretting about how all this new stuff would take up her …

Over the last few days I spent time scouring the web for forecasting trends related to small businesses that could then be translated to the world of artists especially those relying on art fairs as a major …

The Social Network As It Was.
Remember when networking was something that was accomplished at blazer-wearing cocktail parties and on the golf course followed by a cocktail?  Even if you don’t remember that, one must realize …

The last post on this subject closed with a description of the process but to really make it work we need to look at it as artists. To do so we are going to have another conversation with our friend…

Have you ever wondered how you could steer more buyers your way as they flood into the streets the first morning of a show or how you can get more …

The last part of this discussion ended by pointing out that the two most common ways of ridding ourselves of ANTS (automatic negative thoughts)  through shear  will power will just make them more powerful and likewise denial will also cause them to take over …

Paul’s SEO Tips
Craiger’s suggested reading Theming & Siloing