January 25, 2010 – 7:57 am | 4 Comments

Rocky Nook Press recently sent me a review copy of Michael E. Stern’s new book Build A Better Photograph: A Disciplined Approach To Creativity, and since I am always interested in the creative process (especially …

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When Keyword Ads go terribly wrong….
November 3, 2009 – 7:23 am | 2 Comments
When Keyword Ads go terribly wrong….

Keyword targeted ad based on the content of a webpage can sometimes go wrong. It must frightening for a New Media advertiser to realize that their product or brand is being advertised on a page that details allegations of its shortcomings. Gives new meaning to the term “negative advertising”.