A Different Look at Creativity Part III: Choosing The Marketing Ingredients
December 16, 2008 by TheArtistsCenter
Filed under ArtWorks
Welcome to Part 3! This rather short segment takes the separate needs of Creator,Makers and Producers and matches up with the Social Media channels that will best help them accomplish their goals. In the next and final installment of this series we will take a look at how these tools can best be put to work to supplement and bolster your marketing strategy. Once again please note that for simplicity sake the overlap between each segment of the creative spectrum is not being considered here instead it is assumed that overlaps will occur in varying degrees and intensities.
A Different Look at Creativity Part II: the social media mix
December 10, 2008 by TheArtistsCenter
Filed under ArtWorks, Commerce, Media
Before we go any further…
I want to point out that what I am describing here is a process, a way of looking at how we create whether it involves groups of people or individuals and what we need in the way of tools and environments to support us along the way. The concepts and processes are not linear or pretty and admittedly leave lots of room for further exploration and development.
A different look at creativity
December 9, 2008 by TheArtistsCenter
Filed under Art Commentary, ArtWorks, Media
In previous articles I discussed some of the broader issues and benefits related to Social Media/Networking and how this new tool could benefit artists. The first article “What’s up with Social media” I introduced the concept of “ambient intimacy” and how the growth of social networking via the Internet has increased our ability to build relationships with our buyers. In “How to use Social Media”I talked about how social media gives us the ability to engage our buyers, build relationships with them and eventually develop a tribe organized around our art and our values. Read more
How to use your winter to help your sales
December 8, 2008 by TheArtistsCenter
Filed under ArtWorks, Media
Marketing Monday
begins today, born from conversations with a couple of artists over the weekend. They asked me if I had an thoughts about how they could use the winter down time to help build their businesses and their sales. The consesus was a winter long series focused on different aspects of marketing would be helpful. Here is a tentative list of subjects we came up with:
Spreading the word…with a new connection.
December 5, 2008 by TheArtistsCenter
Filed under ArtWorks, Media
No too long ago I received an e-mail from digital apple juice, an art focused blog network, asking me if I was interested in writing for them. Of course I said yes so that means that the content created here will be spread quicker and over a wider network than we currently have. They will be creating a dedicated column for our feed which will either be titled ” The Working Artist” or ” Art Works”…we are still brain storming.
Yes WE can…Co-Create a Vision!
December 4, 2008 by TheArtistsCenter
Filed under Art Commentary, ArtWorks, Media
Recipes, Rules and Heretics
November 24, 2008 by TheArtistsCenter
Filed under ArtWorks
Today while walking my pal Loki I started thinking about recipes and how they differed from deeper and broader approaches to a problem. For many years I did a lot of baking from cookies to cakes to french Brioche and I remembered that I always new what I was going to make, if it was bread I knew whether I wanted whole wheat or oat bread. I would pull the recipe from my file review the ingredients and then begin. this is where most people would continue…following the recipe, addint the right amount of everything that was called for and setting the oven at the prescribed temp.
Invite Beauty To Remind Us Of Hope
November 10, 2008 by TheArtistsCenter
Filed under Art Commentary, ArtWorks
Ah, my last outdoor show — last weekend, in Peoria, IL –and it was actually quite good, considering…
and I had to do a lot of grounding to keep myself from panicking — one of the things
I did was write this piece – Read more
