Check Your Brand Wellness
December 1, 2008 by TheArtistsCenter
Filed under ArtWorks
Just as you regularly go to your Doc for wellness checks you should also be doing the same thing with your brand. The pulse of your brand’s heart and subsequent ability to circulate your message through out you tribe is extremely important to your success. You should make it a habit to check its’ health several times a year. The best way to do this is to ask your tribe through a survey. Read more
The Power of the Few
November 17, 2008 by TheArtistsCenter
Filed under ArtWorks
In his book The Tipping Point: How Little Things Can Make a Big Difference Malcom Gladwell notes that one of the key factors important in creating a movement (in our language that =art) is the Power of the The Few. Over and over products, people, actions, and movements move from obscurity to popularity, from low parrticipation to celebrity status as a result of the actions of a few key players. He calls these people…CONNECTORS. Read more
