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Marketing Monday: Off-line Tactics

 

 

2day we’re going take a break from twits & upd8s and take a look at the other part of your marketing strategy…how to develop an off line strategy that compliments and supports your on-line efforts.There are three key elements to this strategy:

  • Your list
  • Your list
  • Your list

In the past we relied solely on one time mailings of our show schedule or post card to those on our mailing list frequently with little or no results. I know from my own experience how ineffective single  direct mailings were while at the same time helping me feel like I was “doing something”.  However, now that we have a very interactive Internet it is possible to combine off-line and on-line tactics to produce an effective strategy for drawing followers to both your blog and your booth by using a combination of off-line and on-line lists. This next series is designed to help you understand and develop such a strategy.

For an artist the foundation of this strategy is building a list of relevant people, people who like art, will probably buy it and are willing to give you information that will keep you connected. The question has always been how to get that information in a way that is not intrusive or intimidating and time consuming especially during a busy show.There are two basic ways to get that information for artists:

  1. Gather it at shows or galleries
  2. Gather it through an opt in on your web site/blog

To work well you will need the following basic information:

  • Name
  • Address
  • Zip
  • E-mail

You will also need to have a Privacy policy  prominently placed on your list.

Later in this series we will address how you can use this information in your marketing.

How to build a list and not offend your buyers

Regardless of whether you are meeting people at a gallery opening or an art fair the process can be intimidating and awkward…remember the most important thing that can help you is that you are in the early stages of building a relationship. It is also about giving them the the opportunity to decide if indeed they want to connect with you.

Be a greeter
If you are at a gallery opening welcome visitors in be gracious then let them wander.
At an art fair do the same mingle with your visitors be approachable, listen and observe to find clues about them and their interest.

Make the conversation about them
At an opening or an art fair reach out to visitors find out their interests, why they are at the opening, look for common threads that could connect the two of you. Once you find those threads find out the problem they are looking to solve by visiting you. Everyone has a problem looking for a solution all you need to do is uncover the problem then solve it. Your visitor may be looking for a painting that works in a certain space or something that will connect to them spiritually. Your job is to show them how your work will help them.Ask them what drew them to visit your booth or gallery show. Listen to find if they resonate with your vision, if they do you then share some of yourself, describe in personal terms what you are saying with your work.

Give them a reason to connect with you

  • Tell them about your blog, and newsletter if you have one (and your should).
  • Have an example to show them and tell them how you protect privacy…show them your privacy policy
  • But most of all tell them why you want to stay connected with them and how doing so will help them, it could be subscriber only promotions, or preshow visits etc.
  • Don’t push..approach the subject like you would do someone you just met and thought you might like.

Make it easy and give them the choice
If after you have chatted with them and they still are not sure give them a card or other promo material with ALL of your contact information on prominently displayed.  Here are some more ways.

  • Add a place on receipts for their e-mail address
  • Have all of your contact info on your receipt
  • Provide a way for them to visualize your work in their home, have a hand out or some info on a hang tag
  • Tell them you will want to follow up with them to help them find the best location or use for your work.
  • Send them a thank you note when the buy and direct them to your blog
  • Send them home with something extra that says you want to stay connected and how important they are to you

Finally, remember that the average person/consumer needs to see something from you 7-9 times before they actually buy, at least that was the old way based on random sales. You greatly reduce that by building a relationship.

 Marketing Monday: Off line Tactics

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Dan Schorr meets Twitter Even 90 year olds get it

 

Recently on NPR weekend edition Scott Simon shows Daniel Shorr (90) how to twitter….listen to Dan’s comparison of Twitter to the Greek Agora or marketplace.

 

Next NPR Soapbox vlogger Jacob Soboroff reports on “technophobic” and some of the tools we have been using to communicate.

 

So if a 90 year old sees value in on-line communications what are you afraid of? Maybe it is time to re-visit your ANTS.

  Dan Schorr meets Twitter Even 90 year olds get it

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Featured Blogs…something new

 

Over the past few weeks I have been working on creating ways to feature Artists and their blogs in a way that encourages them to grow. Two of the ways I have come up with are

  • Adding a feature blog
  • Holding contests built around learning

However, I have been stewing about the “How” details wanting to make it “just right” before I launched it. As all to often happens when we get stuck “chasing our tails” something unexpected shows up to snap us out of our endless chase.

Well, that something happened recently when I exceeded 400 Twitter followers. The person who put me over the mark was so elated that I visited her blog. I came away inspired about her dedication to supporting what I have come to call “Open Source Art” the everyday efforts of ordinary folks to touch their creativity. I decided then and there that I would start my Featured Blog with her and continue it whenever I came across an art blog that supported and furthered not only the act of creation but also recognized the need to honor it.

At his point I have no set criteria for deciding but I will be looking at basic things like:

  • Design
  • Content
  • Connectedness
  • Purpose

What a featured blog gets

Each Featured blog will receive:

  • A feature article -The article will feature my impressions of the blog and why I picked it.
  • A bookmark on Digg,StumbleUpon,Reddit and any others they would like
  • A tweet – sent out when the article is published plus  special #followfriday listing and addition to the #featuredartblog listing
  • A custom widget – A widget similar to the one now at the top of the second sidebar column that will be dedicated to their posts. The widget will be placed in circulation within the WidgetBox gallery which will give the blog wider circulation.
  • A link from this site – An inbound link to help build credibility and readers
  • Other surprises – A grab bag of unknown (even to me) things that may be added.

Nominating a blog

I have been assembling a list of blogs to feature I also want to give others the ability to nominate blogs. For now the simplest way to nominate is to use the comment form below, enter the following basic info

  • Blog’s name
  • A link to the blog using its’ URL (the http:// web address)
  • Owner/Author’s name
  • Brief description of why you think the blog should be featured.
 Featured Blogs...something new

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Featured Blog: Inspiration Flirtation

 

inspirtion 400x323 Featured Blog: Inspiration Flirtation

Today is the first of our Featured Blogs, to read more about the What,Why and Hows check out the description page. Today’s first came to me by suprise as many things often do. The Blog was started by Christina (Tina) Wessels and her blog is about Inspiration and how many of us flirt with our creativity but never really hookup with it. But it is more than just about “almost” it is about naming and honoring the creative seed that resides in all of us, the little urgings and longings  we have learned to hide because we don’t want to offend, it is to summarize Garrison Keillor our faithfulness to “suffering”.

On her little part of the web Tina is doing her part to pull aside the curtain of suffering, and offering instead, encouragement,support and recognition each critical in coaxing us out of our repressed state. I found in Tina’s effort a recognition of the seed of the change we are all experiencing it is the seed of giving, of growing and leading and more than anything else the courage to take the step into a place of uncertainty and unfamiliarity.

The more people we can awaken, the more eyes we can open the more people there will be who learn the value of art in their lives and the more they will open to their own gifts.

This is what I read on Tina’s blog…

Working in a cubicle by day… a crafter/artist/mommy by night I have always felt the need to create and share my creations with others. Artists are everywhere I look. Artists are my neighbors. Artists live under the same roof with me and give me goodnight kisses. My mother is a great artist. Artists are my “business partners”. Some people are artists and I don’t even know it, some are artists and THEY don’t even know it. Some artists even make me cupcakes! BUT… I don’t always get to see the art behind the daily artist. Enter Inspiration Flirtation…

About Inspiration Flirtation… A How to:

  • Why Inspiration Flirtation? Artists are everywhere I look. Artists are my neighbors. Artists live under the same roof with me and give me goodnight kisses. My mother is a great artist. Artists are my “business partners”. Some people are artists and I don’t even know it, some are artists and THEY don’t even know it. Some artists even make me cupcakes! BUT… I don’t always get to see the art behind the daily artist. Enter Inspiration Flirtation…
  • How do I participate? Each week a “seed” of inspiration will be planted here. Flirt with it as you will, let it inspire you, then create something. Paint, sketch, write a haiku, dance, finger paint, take a photograph, write a short story, free form crochet. Do what it is that you are inspired to do. Post it on your blog or a static page on the internet (that you can direct us to in one simple link). Leave your link in the form of a comment on that week’s post (please link to your actual posting (a static page) as opposed to your blog’s main page). If there is a story behind your piece we would love to hear about it. That’s it. Now flirt! (Feel free to link to a past work that you have done as long as it relates to that week’s seed.)
  • If you are linking to a photo sharing site (such as Picasa or Flickr): make sure that the photo that you link to is in a public album which contains only photos that you want others to see. Making an album just for Inspiration Flirtation viewers might be one way to do this! If you are unsure of what others can see we recommend logging out of your site and entering as if you are a guest. Look around and see what others might see!
  • Starting your own blog is easy to do… go to www.blogger.com to start flirting!
  • Will your humor me and accept my ideas for future inspirations? Of course, feel free to email your ideas for future inspirations to mamawess@gmail.com . In fact, we may even invite future “guest artists” to submit ideas and content to host their own weekly Inspiration!
  • Can I be notified of new posts? Of course! To be notified of new posts or comments/creations you can subscribe at the bottom of this page. Or send an email to be placed on a mailing list.
  • How else can I get involved? Do you have an art related product that you would like to have reviewed, promoted and blogged about?! Contact me. Spread the word: Tell your friends about the blog and encourage them to participate. Do you have a special skill that you are willing share with the class? Tell us about it! A feature post may be in your future! Do you have a piece that is not related to our weekly seeds that you would like to share with the group? Contact me to have your piece added to the “Art for Art’s Sake” section. We will host contests/giveaways between weekly posts… stay tuned for more!

At some point I will be doing audio interviews with Featured Bloggers but until I get there what follows are Tina’s answers to some simple questions:

About Your Artinspiration 2 Featured Blog: Inspiration Flirtation

How long have you been making art? I have been making art since I was in elementary school. My art was always chosen for the public school system’s art show!!! But then again when you are in elementary school I think they pick every kid! LOL

Why do you make art? I think I make art mostly to share with others. I make a lot of “practical” art… knitting, crochet, beaded jewelry wearable stuff. I love to make pieces that I can show people “inadvertantly”…

What is your vision. what drives you? I am “driven” by trying new things. I think I have a new craft/medium/hobby every week! It must be “driving” my husband nuts by now but he is so, so supportive. I envision myself someday no longer sitting behind a desk for 40 hours a week but rather sitting on the floor surrounded by yarn, paper, crayons, pencils, paintbrushes, wool roving. I’m envisioning much of these scraps in my hair and giant cup of coffee in my hand as well.

About Your Blog

banner Featured Blog: Inspiration FlirtationWhat motivated you start a blog? I’m really not sure. I love art and so stumbled upon a few art inspiration blogs. At the same time I also realized (by speaking with friends at a newish job) that I am surrounded by people who are artists in some sense of the word. I wanted to try to help inspire them and help bring some more creativity out of them. So I thought to myself “Self, you can do this too! You can get you friends and family to participate and then make some connections, and this thing could take over the world (wide web)!” :)

Who is your audience? I try to speak to everyday people who may or may not be artists. Some of them are artists and they just don’t know it yet! They just need a little coaxing. Right now I think I have a whopping 11 followers! Some from overseas! That is very exciting to me!
What is the purpose of your blog? I want to try to get everyone to see the possibilities by taking everyday thoughts, ideas, and objects and trying to get people to see some kind of inspiration within that idea and within themselves.
How frequently do you write? When I started (just a few weeks ago) I intended to write once a week when I put up the weekly “flirt”. I thought maybe I would add a post here and there with some of my rantings when the mood struck. But now I find myself wanting to blog every day!!! My fear in that is that the inspirations will get lost in the shuffle so I try to make sure there is always a link to the current inspiration!

 Featured Blog: Inspiration Flirtation

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Real Time Twitter strategy continued

I forgot to include this in last week’s Twitter post…

TIP/REMINDER: I mentioned this in Monday’s  MM…when you create your message using Tweetlater or Hootsuite ,also create a unique hash tag for the location/show it might look like this #bwstkate09. This will create a search page for all who are receiving your message to go to and join in the conversation…kinda like a mini forum. It will also help ensure that the tweet doesn’t get missed because all your followers will know to go to that particular page.

Whenever if I am tweeting about  Art at St. Kate’s I will close the tweet with #bwstkate09 so the entire conversation can be found in one place.

Here is what one looks like, started by the guy who built the WordPress blog theme (Thesis) for The ARTISTScenter site. In order to keep his followers current with upgrades and tweaks, both by him and the development community, he uses #thesiswp as the tag so those who want in on that conversation place that tag in their tweets. Whenever someone wants to check something out about the theme all they have to do is insert #thesiswp into the twitter search box and they see what you see below.

thesiswp_witter-399x321 Real Time Twitter strategy continued

There is one more way to schedule a series of tweets and that is by using the TwitterHawk.com service. This service is very effective but because of it’s spam potential use it with caution.

twitterhawk1-400x275 Real Time Twitter strategy continuedWhat it does:

Allows you to define certain key words that will then be used to seach and when found will trigger your message. In the example above I set up twincities as the key word. When the search finds that word among the twitter stream it will send the first message, the next key word find will trigger the second message. The process will cycle through up to 6 messages until you delete it.

twitterhawk3-400x306 Real Time Twitter strategy continued

Setting up a new TwitterHawk reply set: (see above)

  • The key words used this time were twin cities artists
  • Purpose of the message is to find artists interested in applying for the Art at St. Kate’s art fair in July..
  • Diffferent message versions were written to invite artists.
  • Some contained the #stkates09 tag others contained a link to the Artists Circle site where the application is available for down load.

Time to do depends on the number of responses but generally the time to do one response is less than 15 minutes.

TIP: Remember to use this one with caution by making sure you personalize your message and use the # (hash)tag as described above  and also periodically add a shortented version of your site url if you have one.

REMEMBER: The time investment in this process is mostly on the front end once everything is set up it works automatically and you can go back to your studio!

 

 Real Time Twitter strategy continued

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Marketing Monday: Twitter strategizing rehash

 

paper_typing_torn-400x171 Marketing Monday: Twitter strategizing rehash

So far we have talked about Twitter and building a following by finding the right followers and developing your connections with them. We are almost done with this part of of our marketing strategy. Today I want to re-visit the overall strategy as well as focus on some on going things you should be doing after you have your Twitter following going.

Strategic summary or where are we going again?

When we started on this journey I described the two general courses of action:

  • Attraction
  • Pro-action

I also suggested that the primary base of your efforts should be a blog because that is where your followers will be able to connect with your work and with you. Your blog should reflect you, your style and your values (as reflected in your art). Setting up your blog to broadcast you will play a key role in successfully attracting your Perfect People.

The proactive part of the formula is where Twitter and Facebook reside. Twitter is almost 100% pro-active used alone but when linked up with your blog and Facebook it becomes the your RadioArt station on your frequency and letting you not only broadcast but also listen to your People.

Facebook on the other hand can serve both as a limited base to listen, broadcast and interact with your People. On Facebook you can Pro-actively seek out Your Perfect People and have a place where people on the same path as you can still find you. While Facebook is a somewhat closed environment (you need to join to interact with others) a link with Twitter will increase your reach to a broader audience.

It is important to know that THERE IS NO RIGHT WAY to begin, so if you are reluctant to start blogging then Twitter or Facebook are excellent ways to get used to “putting yourself out there”. Twitter is a good exercise in brevity while Facebook will give you practice in building a home for your People.

The Success Trinity

If you really want to use all of your potential then you will need to learn and utilize:

  • Your blog
  • Your Twitter
  • Your Facebook

These three when used together are the key elements of your success there are other elements we will talk about later but these three are critical. Of course you can choose not to use all three, you just won’t be as successful.

What is next with Twitter

twitter-artistscircle-400x240 Marketing Monday: Twitter strategizing rehash

Friday we talked about automating tweets as a means of building buzz and also keeping your People connected to you. I had already established the beginning of a following and I showed you how to be selective. Over the weekend I returned to Twellow and focused a little finer to identify potential People. This time my criteria was:

  • To  find artists represented in the main media types we offer in our shows
  • People who had checked “art” as a category of interest.
  • People with high follower counts regardless of their interest in art ( I selected those who were not internet marketing focused as much as possible)

twittercounter-400x295 Marketing Monday: Twitter strategizing rehash

As the followers grew I periodically reviewed them and  not “following” those I felt not appropriate to our goal. The results above, show our following as of 02/16. You can also see that the beginning time period is shown as the 13th because that is when I set up the Twittercounter tracking and we had enough followers to track. As you can see with very little time involvement I was able to go from 2 followers on 02/12 to a current number of  101.

Other tactics
Be easy to follow

  • Put a “follow me” link on your blog
  • Put a similar link on your newsletter if you have one
  • Put a link to your Twitter account in your e-mail signature
  • Put your all of your contact points on everything that touches potential buyers

Use Social Proof
Once you reach over 100 followers on Twitter go to Twittercounter enter your information and copy and paste the counter into your blog side bar preferrably below your “follow me” link.

Also go to Twittergrader and enter your Twitter user name and get your “twitter Grade”. Once you surpass 90 copy and paste the  “Twitter Grade badge” below your Twitter counter badge.

twittergrader-399x234 Marketing Monday: Twitter strategizing rehash

So what is next? In order to maintain these followers and keep the connections we will need to tweet regularly. We do this by using the Trinity and our Attraction and Pro-active strategies:

  • Blog regularly no less than twice per week
  • We tweet regularly a minimum  average of +/- 60 min per week
  • We connect on Facebook once or twice a week.

That’s about it. Remember the purpose of this strategy is to build relationships so that you have a following Your Perfect people wherever you go to show. Our next area of focus will be Facebook so stay tuned……

 Marketing Monday: Twitter strategizing rehash

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Social Proof in Real Time

Found on  Chris Brogan’s feed recently…an excellent example of how social media and Twitter specifically can be used by businesses in the LA Times. Watch the video and read the article it is social proof that the opt-in/permission based techniques now being implemented work far better than the old ways. Conversations work, engagement works, connection works and the beauty of it is anybody can do it and any business that wants to succeed from here on out will need to know how to use these and other tools not yet invented.

Also cool as Chris said is that the LA Times set up the video so it could be embedded in anybody’s blog or site just like YouTube not only does it spread the word about a very real example it also gets people to it’s site.

To read the whole article go to LA Times

 

 Social Proof in Real Time

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Real time Twitter strategy

This will be a live (relatively speaking) series demonstrating my actual use of Twitter as part of a marketing and promotion campaign. The campaign is for an arts organization I help, it’s name is Artists’ Circle and it puts on three shows here in the Twin cities each year. The organization is entirely artist run their first show is coming up in March and the next in the summer. The organization had very limited web presence until last spring when I set up their blog, they have little or no presence on Facebook and until yesterday did not have an active Twitter account.

The Strategy:

Step 1- get followers

Total time +/- an hour

  • Finding and following  art friendly or artist twitter members who were geographically accessible to our shows as either artists or potential buyers.
  • Listed the Artists Center Twitter page with Twellow and Justtweetit.com

To do this I used: Twellow and searched using Art and Minnesota as key words which produced a list of Twitter users in Minnesota who listed themselves under the category “Art”. I then skimmed the listing for active users, users who had tweeted regularly indicating they were regular users and clicked the “follow” button.

Because 99% of people being followed usually follow back our followers went from 0 to 20 in less than 24 hours.I’ll continue looking for potential followers a couple of hours a week max.

Step 2 Set- up the communications channels and schedule message releases

Total time a little over an hour.

To do this I used: Tweetlater.com and Hootsuite.com I chose to use both as a test but you really only need to use one. Hootsuite allows you to have more than one Twitter account  but Tweetlater also uses RSS as a means of sending out your announcements… Either will work just fine.

Both set ups are shown below I used different wording in each with a link back to the Artists’ Circle blog. Since there are basically two campaigns here

  • Art at Highland on March 28 ‘09
  • Art at St. Kate’s on July 25, ‘09

The messages for each are slightly different... Art at St. Kate’s is not until the summer but the deadline for artist jury submissions is approaching. So those messages are focused at artists who might be interested in submitting for jury review. After the participants have been selected future messages will be focused on attracting consumers to the show.

Tweet Later

HootSuite

The frequency of the messages is designed to trickle over time with a larger spread between messages early on with the time increment decreasing the closer to the event.

Remember that once this is the only time the messages will need to be set up. Once your network starts increasing in size the reach of your messages also increases.

Tomorrow the next step will be to use Key words to trigger a message to be sent out.

 Real time Twitter strategy

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See what twitter can do for the world

 

live-earth-twestival-video-400x208 See what twitter can do for the world

A lot of people still can’t figure out point of Twitter. We have been stressing it’s world wide connection ability as a tool to bring people together organized around an infinite number of subjects and objectives. Here is an existing live event organized as Twestival to help bring water to those in need. As I have said before Twitter is one tool in the box of Social Media and all have one basic purpose to build transparrency, eliminate barriers and give us the choice to connect to all.

The image above shows all of the locations worldwide that are now raising money for clean water…this could never have been done so easily and quickly without these tools.

magnify_logo_90 See what twitter can do for the world

 

Posted to Live Earth | Twestival Video by andy on February 02, 2009
 See what twitter can do for the world

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Twitterific…some basics

 I just found these two videos during my morning wake-up & coffee time and I just had to share them. The first one does an excellent job of explaining what Twitter is all about and why it is taking over the business world. The second one, while kinda long, uses a real world artist example of how both a blog and twitter can really help your sales and build a loyal following.

Sit back, grab a cup of coffee and absorb.

httpv://www.youtube.com/watch?v=ddO9idmax0o&eurl=http://www.theartistscenter.com/page/2/&feature=player_embedded

httpv://www.youtube.com/watch?v=bgWTFYKv0U0&eurl=http://www.theartistscenter.com/page/2/&feature=player_embedded

 

 

 

 Twitterific...some basics

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Marketing Monday: Finding the right Followers

Marketing Monday: Finding the right FollowersAs I indicated Tuesday one of the first and most important things to do on setting up your Twitter account is to pay attention to your profile. Your profile is the window into your life and your business and it should reflect who you are and what you do. If yoiu are going to use Twitter to connect your network it will save time and be good branding to have a consistant profile wherever you touch potential followers. An easy way to do that is to have a good “About Page on your blog and link back to that page wherever you have a profile. So for Twitter list your web site as http://www.yoursite.com/about  for example. Another way is to have a custom background that gives both a visual profile and a summary of your connection points.

Quick start

  1. Get Tweetdeck or a similar desk top application. You will use this once you start having followers

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2.  Get Twellow

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  • List your blog and sign up for the categories you fit best with (there are a lot). You will be pleasantly suprised as to how quickly you be “found” just by listing yourself
  • Use the search feature to search geographically for your show venues e.g. Minneapolis or Oregon.
  • Look through those search results and try to find people interested in art and follow them. You can check them out via links to their sites/blogs in their listing.

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Go to Just Tweet it

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  • Find your category and list your blog
  • Look through the directory the same as you did with Twellow
  • Connect with some of those you find interesting and start a conversation

tweeter-dirjust-tweet-it Marketing Monday: Finding the right Followers

artists-tweeters1 Marketing Monday: Finding the right Followers

Nearbytweets.com – This web app allows you find twitterers by specific locations. While this application really only shows who’s tweeting by location it can be used to find potential connections. In the example below I entered one of the primary streets for the Cherry Creek Arts Festival and I used 100 mi as the search area. Ways to use it:

  1. Find a listing of people close to your venue
  2. Scan the tweets for possible connections
  3. Click on their Twitter link and check out the profile
  4. Direct message them to determine interest

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JustTweetit.com – Mentioned above you can use this to connect to others in your venue by asking them to retweet (RT) your announcements to their groups.

Tweetup – A project launched to enable twitter users to set up live in person meetings similar to MeetUp.com it uses the #(hash tag) to set up custom search pages that are then used to connnect with a specific group. So you might use it to announce a gathering at your gallery or booth in this way L: Denver, CO join me at cherry creek #tweetup #tweetupbwCC.

If you have made it through the entire set up you should be ready to start your conection campaign, the next step will be to design and implement your campaign strategies using Twitter.

A friend of mine Social Media Diva Monica Hamburg asked me if I would invite my artist readers to take part in a quick survey. Doing so will help us help you better so just click here and you will be taken to the survey.

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

 Marketing Monday: Finding the right Followers

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Authentically Human

 

Small Businesses 2

Image by Angela Radulescu via Flickr

What is authenticity? Is it being honest? is it really being personable? Is it defined by interaction or presence?

Artists I would argue are considered authentic because of their presence, because the nature of their work is honest and because they are human. But they can’t survive by just showing up…they have to engage also. And therein lies the crux of the answer. Starbucks or GM can have signs all over their stores advertising how much they care about me and my decisions. But it means nothing if the GM sales person spends more time trying to upsell me than finding out what I truly want, or the barista doesn’t bother to know that I regularly show up and more importantly what I buy.

This is why small businesses, particularly  one to two person businesses will be the leaders of the coming shifts and again why artists can be in that group leading the way. We have all the prerequisites, all we have to do is recognize and use them. Because of our face-to-face interactions with our buyers we have a chance to model authenticity, to set the standards and show how successful being authentically human can make us.

And…because of our rather nomadic manner of conducting business we also can show that using today’s tools can only enhance authenticity. If we can show that we can develop and maintain authentic relationships with our followers despite geographic barriers we will have knocked down the barriers that so many have used to justify their reluctance to engage. So remember it is your humanness that draws buyers to your booth or gallery and makes them willing to buy without selling. Also remember that your humanness is the sum total of who you are and authentically letting that out is the best way to stand out in the crowd. If your work doesn’t express who you are, your gallery doesn’t show your passion or you leave the real you at home,  potential buyers will see stear clear of you and most importantly your buyers will turn into non-buyers.

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 Authentically Human

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