Marketing Monday: Building your Mothership

After you have  a clear vision of your art business the next step is to build your basecamp, your mothership  your blog. I am not going into detail here on the mechanics of building and using a blog, that subject has been more than adequately covered by others many whom I have mentioned in previous posts. What I am going to do is discuss why a blog is the most important part of your marketing strategy,  how to go about finding the right platform, and how to use your blog as a … [Read more...]

Comics and the Warrior, the Healer, the Visionary and the Teacher

Themes and learnings One of the things that helps me write is to find a theme that over time I can build on and use to tuck ideas into.  2008 was mostly about getting my feet wet, testing directions and getting acquainted with you and you with me. In 2009 I’m going to focus on giving you a foundation and then help you build on that foundation throughout the year. Before I get into the details I want to tell about the graphic above, it’s my new Twitter background. Why is that … [Read more...]

Self Investment: your # 1 intention in a down economy

  Self investment from here on out should be focused on finding and using the best tools and techniques to build a network of enthusiastic followers. A crucial part of self investment during a down economy is to start recognizing that you have to change the way you think about your business. You will need to expand what you do best…thinking creatively about not only your art but also your direction. Think about how many negative messages you are getting about the current economy … [Read more...]

Mastering Twitter with TweetDeck

I'll be the first to admit that I didn't "get" Twitter. When I first heard about it and saw that "tweets" were 140 character micro-blog posts that contained such mindless drivel as "Heading out to work" or "Getting a haircut" I dismissed it as pointless. A couple of months ago my good friend Jeff told me that I should give Twitter a go. Jeff's a bright guy so I ask him "Why on earth would I want to do that?". His response was "You don't … [Read more...]