In his book The Tipping Point: How Little Things Can Make a Big Difference Malcom Gladwell notes that one of the key factors important in creating a movement (in our language that =art) is the Power of the The Few. Over and over products, people, actions, and movements move from obscurity to popularity, from low parrticipation to celebrity status as a result of the actions of a few key players. He calls these people…CONNECTORS. Through their network of friends, aquaintances and inate love of collecting people the connectors bring the right people together. They are the ones who say ” I know Bob who knows Sarah, let me give Bob a call”. In most cases these connectors main goal is not to be seen as “the go-to” person but rather they delight in collecting people.
As we have talked earlier, we are in the early stages of the birth of a new way of doing things and for artists that means being able to build and rely on your network or tribe of supporters and followers. The first thing that should be on list in building your network is identifying the connectors because they are the ones who cary the most water for you and do so gladly. They are the ones who easily say “I know someone who would really like your work” and proceed to send not one but several people to you at your next show.
Do you know who your connectors are? What do they look like? Where do they hang out?
Leave a comment to let us know.