The Social Network As It Was.
Remember when networking was something that was accomplished at blazer-wearing cocktail parties and on the golf course followed by a cocktail? Even if you don’t remember that, one must realize historically there was such a thing. Leaving the house and beating the streets socially was absolutely the only way possible to network in the community and create a name, credibility and resource. It was an era of creating importance amongst people of importance.
Enter the Digital Era of Networking
Got a computer? Of course you do. Well, throw away your taste for shrimp cocktail and the smell of freshly cut grass coupled with too many gin and tonics. Your social and business network has not only become easier to access but absolutely endless. You are a rock star in the infinite world of your own virtual networking.
There are no people of self importance. We now understand that importance is relative to the task. And we also understand that the tasks are constantly evolving. It’s a better day.
Modern Party Chatter and Tee Off Times
The basic difference between networking in the past and networking now is the comparison of a closed circle to an infinite web. There are no limits to a social web presence, guaranteed. And you don’t have to hear the rancid gossip either.
Creating a brand name or identity in the digital era involves a very simple infrastructure of URL presences coupled with what we in the digital social networking industry like to call maintenance.
The infrastructure is the name branding and the maintenance is the social trust building.
Digital Social Infrastructures
Social networking sites are ever evolving. They change faster than you can beat an egg. The sites of interest to networkers today are: Face Book, Twitter and Linked In. These URL’s maintain groups of social networks that constantly interact, change and identify. It is imperative in modern social networking that you do not only have one presence but many that interlink. They work together.
Other important factors that assist in connecting equally are: e-mail accounts, personal or professional websites and blogs. Each one of these is a necessary piece but not one of them more important than the others.. That chain is the infinite web of digital social networking.
The system works perfectly.
Quite frankly, even though this system is an extremely effective method to achieve niche recognition – there is one major drawback. It takes a great deal of time to update, connect and communicate. There absolutely aren’t enough hours in the day to run a business AND keep an interactive web presence for marketing purposes.
It can be done. It has to be done. But it doesn’t have to be done alone.
But not to worry, mind you. You will notice more agencies that specialize in the area of social networking maintenance to assist in the process.
And you will notice more specialized niche business coming your way as well as higher sales in the process.
And lastly, you never had to lift a cocktail fork or listen to so and so go on about his bum knee and his bad marriage. Imagine that.
It’s a brave new world.