We are Apple - a blast from the past

July 24, 2008 by David Alison  

digitalapplejuice | We are Apple - a blast from the pastThough I have only been heavily into Mac for about 4 months now I actually have owned a Mac in the past. In late 1983 and early 1984 I worked at an authorized Apple computer store while preparing to drop out of junior college, selling PCs and Apple computers. I was as excited as anyone when the Mac came out and since I worked for an authorized reseller I was able to obtain a Mac at a heavily discounted price. As I recall I paid $2,300 for a 128K Mac and an ImageWriter dot matrix printer. That price also included a big padded carrying case for the Mac.

 
There was little software available though because we were resellers Apple also included MacPaint and MacWrite. With little to do I amused myself endlessly by grabbing my past coursework from school and creating reports that I could have turned in had I had the Mac when I was still in college. The game changer was just a tad late for my academic career. I ended up getting rid of the Mac a short while later when I landed my first gig writing DOS based applications, then spent the next 24 years in the world of DOS and Windows.
 
I tell you this little story to set up the video I found yesterday while looking for coverage of the Apple WWDC. Presented at the beginning of 1984 with the release of Mac, I watched this video and was taken back to the time of big hair, alligator shirts with turned up collars and shameless rip offs of the Flashdance song. When you watch this video you will be hard pressed to connect it with the same company that now creates the slick video presentations we see today.
 
Put on your Way-Back glasses and check out this gem:
 
 
Of particular note is the point at marker 2:47 when the guy walks into the office building with a Lisa slung under his arm as though it’s a portable.
 
To quote Irene Cara: What a feeling.

digitalapplejuice | We are Apple - a blast from the past

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About David Alison

digitalapplejuice.com | We are Apple - a blast from the past by David Alison

I bought my first Mac almost 24 years ago when DOS ruled the world. I didn't keep it too long though. I was just kicking off my career as a software engineer and needed to go with PCs. I bought my 2nd Mac in February of 2008. I didn't expect that I would find myself using the machine as much as I have. It's not that I hate Windows (well, I pretty much hate Vista but XP is a fine OS), it's just that I find myself constantly playing with this machine. I'll share with you here my experiences of making the move from Windows to Macintosh. I still have a foot in both worlds, hence the name of my section.

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