What The Font

The Ubiquitous Font Match. The scourge of all graphic artists. And quite possible the most tedious part of being a designer. We send emails and browse through endless font libraries in existence in hopes of matching a client’s logo font.

Font nuances are many and, unless you are a font expert, it can be very difficult to recognize the subtle combinations of elements as a specific type face. Sometimes it’s an easy match. If the original artwork is mine, i usually have to depend onmy memory or dig up the original files. If I am adapting a logo for web use, I usually start with the usual suspects:

In the case of a recent client- SleepytimeStore.com/blog- I had to resort to asking the client for the original logo file. And I still didn’t know which font was used.

What The Font

Recently, my morning coffee reading brought me to Taylor Loran’s Blog- I’m A Designer. 

I like this blog. I get to rediscover websites I used to visit on a regular basis (like Coudal Partners ) and remind me I have stopped receiving the bi-weekly Photojojo newsletter.

So when Taylor recommended What The Font I was intrigued.

How It Works

It is actually quite intriguing.

First, upload an image containing the font to be identified.

 

In my case, I placed the white logo text on a black background for a sharp contrast. The upload page has some recommendations to speed up the process. Of course, I uploaded the logo text as big as I had it- which really wasn’t very big. The body of the lowercase letters were approximately 16 pixels high.

After uploading, the site requests your help to identify each character.

 

Then it gives you its best guess.

 

 

 

Did I mention its free?

Visit the site at http://new.myfonts.com/WhatTheFont/ and check it out.