Categories
Digital Lifestyles Featured Software Workflow

Getting Organized: Simple To Do Apps

Being a very busy business owner of two, mother of two and wife, I am doing good to remember to brush my teeth in the morning!  On most days, I have 5-6 shifts, jumping from one hat to the other.  I joke and say that I need an assistant just to remind me to go  to the bathroom. All that to say, any handy tools I come across to keep me organized so that nothing takes second seat in my life, I at least check out.  Most I implement into my daily routine.  Evernote has been a lifesaver for storing and taking notes, especially when I am on the run. However, it is not as handy at making lists.  So, in search of something to help me not only organize but prioritize, I ironically came across “Simple ToDo” and again “SimpleTODO

The name for both says it all.  They are very simple applications for organizing all of your To-Do’s. Both dashboards are very petite and non intrusive so they allow you to leave them open at all times to add to edit your lists easily.

Here is how they work…

simpletodo by mesamysql

This application allows you to not only document each task you have by simply clicking on a line and typing, but also allows you to assign them to different lists as to keep your “shifts” separate. You can even go further by color coding the items in your list to organize by person, by order of priority, etc.  Here are examples of my three lists.

Features/Advantages of ToDo list #1 as listed on the download site…

  •  Manage any number of lists in one window
  • Edit a list description or status without scribbling or erasing
  • Copy and paste list items to any other program
  • Reorder lists at any time
  • Reorder a list’s ITEMS at any time
  • Assign a priority to list items and sort by priority
  • Assign a status to list items and sort by status
  • Define your own Priority value list
  • Define your own Status value list
  • Select viewing of list titles from Tab or Popup
  • Set item color, caps, bold, italic, and indent from toolbar
  • Print lists or selected items to any size paper
  • Print lists to Franklin page sizes
  • Perform list functions from the menu: Delete All, Enter First Open Cell, Insert Row, Delete Selected Rows, Delete Empty Rows, Remove all ‘Done’ Rows, Toggle List Window

To download this helpful too, go to http://www.mesamysql.com/?todo_home  
Cost is  $10.00, but there is a trial version if you want to compare it to our other TODO before purchasing.

 

simpleTODO by julius eckert

Okay now this one further defines simple.  It does not have all the features as the first in that you can not add columns, print, color code, etc. but you can add “categories or shifts” however you want to call them and organize your lists within those categories. For some people this is all they need. Personally, I love that it is so small and and pops on and off screen as you need it.  I am not much for clunky, over detailed applications so this is more than enough for me.

Here are the keyboard shortcuts to help you maneuver quicker:

  • Up/Down: Select Tasks/Labels
  • CMD+Up / CMD+Down: Move selected Task/Label up or down
  • Enter: Edit Task/Label
  • Space: Check or uncheck selected Task. Show or hide selected Label.
  • Esc: Select Nothing

To download this simple too, go to http://www.julius-eckert.com/project/view/1/5   
Cost: FREE!

Have fun listing!

Categories
Featured Gadgets Software Workflow

Getting Organized: Evernote

Organizational Tool Reviews by the Unorganized!
Okay so I found Evernote in my latest handy dandy copy of Real Simple- a magazine I subscribe to in hopes that one day I will be more organized than not. I am getting there. The article started of with a warning that these apps may become addictive. I had no idea they were serious.

On the web. On your desktop. On your phone.

I downloaded first my desktop version of Evernote onto my Imac and immediately started to document all the notes I had stuck to my computer, lying around my desk and in my notebook. After completing this task I felt rather proud of myself as I could once again see the shinny black desk beneath the piles of paper.

I also remembered that this article was originally written as a review for the Iphone so I proceeded to download that version as well and test out the ease of moving notes back and forth. It was fantastic. I could actually type my shopping list on my computer as the items ran across my mind throughout the day – shampoo, laundry detergent, batteries, check. Then at the end of the day all I had to do is hit sync at the bottom of the app window and they were sent to my online account easily accessible by the iphone plugin.

Now, because my Powerbook is not able to run Leopard (which is required by Evernote) I wasn’t able to download it there. However they have an online version that works perfect for when I am traveling with my laptop and need to pull down some notes. Just login to their website with the username and password you registered with and there is your info. Crazy shopping lists and all.

Capture what inspires you, find it when you want.

So lets talk a little bit about what this baby can do yo put a little ease into your life. After all we are all aware that “creatives” are not the most organized people on the planet. If we spent the time it took before these handy apps to keep everything organized then we wouldn’t have time left for our art, right? So here’s how Evernote can help you….

Here are some examples of things you can capture and store in Evernote:

  • Shopping/To-Do Lists
  • Notes and Project Research
  • Webpages for bookmarking later
  • Sketches
  • Snapshots from your phone(very handy)
  • Passwords that you will need remotely

and that is just to list a few…

My number one use for Evernote is to compile lists from client emails on particular projects that are on the calendar for a later date. It never fails when I start a new site for a client the first week after bid approval I will get a flood of content from them. However rather than it being in one email, it will be in several, sometimes 10 or 20 by week end. I am a little obsessed with having unread emails, so I copy the content from each email and make 1 note in Evernote containing all the info. Then I not only have it on my desktop, but phone and laptop if I need it for reference.

Another huge benefit to having the Iphone app is that if I am in a store somewhere and I come across something that inspires me (happens all the time) I can take a snapshot, send it to Evernote and have it for a rainy less inspired day. Evernote allows my memories to be available wherever I am.

My last most favorite feature is the easy pasting option. So, say you are online researching something and come across something totally irrelevant, but extremely interesting. You don’t want to forget that info, so copy the address, or page content then go to the handy Icon at the top right of your finder bar and choose the option to paste into Evernote. Then you can take a look at it again when you have more time or are not preoccupied with other things. This option also works when you are working in other applications, basically anything you can copy can be pasted into Evernote.

Requirements: Not Much!

There are two ways to do this the first requires no downloads and is all online and the second utilizes the desktop tools. I do a little of both….

1. No download required

  • Evernote Web
  • Web Clipper bookmarklet
  • Evernote Mobile Web

2. Downloads

  • Mac OS X Leopard
  • Windows
  • iPhone / iPod Touch
  • Windows Mobile
  • SanDisk U3

 

Getting your chaos organize with Evernote:

There are multiple options to getting your data organized with Evernote and here are a few…

CREATE – notes using desktop, web, and mobile versions of Evernote, synchronizing with all three once you create
SNAP – shots using your camera phone or webcam. Crazy, but there is even text recognition within the image.
CLIP – webpages, screenshots, PDFs or already existing images
DRAG N DROP – content into your desktop clients
EMAIL – notes directly into your account using your personal email address
SCAN – receipts, recipes, tags, brochures, and anything else into Evernote
RECORD – audio and listen to it whenever you want.

For a Quick Introduction to Evernote, visit http://www.evernote.com/ and click on the YouTube video at the bottom. Enjoy your new more organized clutter!!

Categories
Graphics Reviews Software Workflow

Review: Jumsoft Templates and Clipart for iWorks Pages

I recently added iWorks Pages to my arsenal of design tools. I would like to suggest some add-ons that I recently included in my collection…

These babies are available a the Jumsoft Online Store. Jumsoft’s packages range in price from $29 (for individual templates) to $ 59 (for The Template Pro Pack). At these prices, they easily add value to your IWork collection of templates and clipart. I have to say my favorite of the three is the very random yet whimsical collection of images in clipart 2.0  

I mean I have never had a need for an image of a beaker but by golly I plan to find one! Cool stuff.

Both template collections also offer a unique style of pieces ranging from complete brochures to one page invoices.  Definitely inspires me to “spruce up” my billing process… A few samples from these collections are shown below…

Installation is easy, Simply open Pages Templates 2.0 folder and double-click on any template. Pages will automatically open the template. Or you can install templates so that they appear in Pages Templates menu. To install Pages Templates 2.0 copy   "Jumsoft templates" folder to Home>Library>Application Support>iWork>Pages>Templates folder.

So all that to say, even though I will always be partial to Adobe and a bit of a software snob, it’s okay to branch out every now and then. You never know, it might just be a fun answer to a not so exciting project dilemma.

Categories
Graphics Reviews Software Workflow

iWork! I swear!

Okay, so I am a bit of a software snob. I can’t help it.  I come from the “right before computers were cool” generation.  My first experience with a computer was looking up the Dewey Decimal system on the library computer in High School.  Then after flirting with a few PCs in the public lab while writing a few last minute papers for English Lit I moved on to my first Mac in the art lab.  After that, there was only one true love in my life.  The Apple!

With that came the software.  I skipped Office and Works and started typing my papers in Freehand.  I mean why not? It was cool, and I could, right? Honestly after being introduced to Adobe and Macromedia, there was no other! I became quite arrogant as people asked me over the years if I built my sites in Front Page or Publisher.  What an insult.  I have always been a pretty humble gal.  At least I think so–except when it comes to my job and what it takes to do it.  I think the greatest insult I have ever received was a friend who nonchalantly said “Hey one day when you aren’t busy can you sit down and show me how you do your job?  I am thinking about doing it on the side to make some extra money.”  Invisible flames came out of my ears! How dare they just assume they can learn what I do in a 30 min sit down?  Huh! Anyway, that was a very long way of saying I take what I do and the education I have gained very seriously not to mention the tools I use to do it.  So therefore – I am a snob.  

Up until recently there where only 2 major food groups in my mind;  Adobe and Macromedia. Now those have even become one. I have used (only when necessary) Word from time to time – mostly because clients send data to me in Word or Excel.  THEN I made a beautiful discovery.  First of all let me state that had it not been an Apple product and had the free trial not come on my new iMac, I would still be a “one software” kind of girl.  But you know how it is when you get a new computer. The first 48 hours is spent playing with all the new bells and whistles and even when you must work, you are taking the “scenic route” as you maneuver through your daily routine.  

During this most recent time of discovery I found iWORK.  I know it has been out for two generations, but like I said I have always ignored all things Non-Adobe.   So I opened it up not really expecting much and have to admit the further I browsed though the templates of Pages the more impressed I was by the minute.  My brain was on overload trying to think of projects I could use these for. They were fantastic.  Not only the clean layouts of the templates, but the artwork used was very appealing to me.

 I got my first real taste of Pages a few weeks later. I had a long-time customer come to me with the desire to pull their monthly newsletter from their printer’s in-house designer and have me “spruce it up”.  Now I have to admit that newsletters normally are not my thing.  They can be limiting and most always full of too much copy–not enough pages, and there are usually color restrictions. They can be pretty cheesy.  But I would do anything for this customer and I saw it as the perfect opportunity to utilize the templates Pages had to offer. I very quickly PDF’ed a few of my favorite templates, sent them to the client to get her thoughts and BAM.  I hung the moon! How easy was that. It was so easy that I almost felt guilty for charging money for the work.  The client was pleased and I put together concepts in less than 10 minutes! Later that afternoon they chose a template, and after collecting data the newsletter was built and sent to the printer within days.  With my schedule being as packed with work as it has been for the last year, this was such a HUGE blessing.  

The tools in Pages are so ridiculously user friendly that anyone could pick it up and build their own collateral themselves. This is actually software, which I am not insulted to say I could teach someone in an afternoon. So I lovingly welcomed iWORK into my exclusive group of design tools.  It was well worth its reasonable price and that just considering Pages.  I’m still hoping for that day when I have the extra time to explore Numbers and Keynote.  I feel like I will be equally impressed. 

 

 

 

Visit Apple.com for to take advantage of the 30 day trial for iWork 08

 

Categories
Commerce Digital Lifestyles Hardware Software Workflow

Drawing on my Computer…

One of the most amusing things I feel about my job is the lack of knowledge most people have of it.  I often have people ask what I do for a living. If they know I office out of my home then I their fist vision of me is sitting around in my PJs watching opera with a diet coke in one hand and letting my nails dry on the other.  I may or may not have a computer sitting next to me, but most likely not or else it would be in the way of those feet I am propping up.

For some reason, it’s hard for people to grasp that you can WORK from home and actually make a living.  It even took my husband a long time to figure out that if I didn’t work billable hours, then I didn’t get a paycheck, therefore “NO, I did not get your 10 loads of laundry done today.” Now that he works from home one day a week to offset the cost of gas to drive to his Atlanta office, he sees that there are no bonbons or soap operas in my office.  But to those who do not see my daily routine  – it’s hard for them to imagine one having the self-discipline enough to “work from home” 

There are also those who understand the concept that I work, but not really what I DO.  In try to explain in layman’s terms that “I am a designer of all things that can be either printed on something or put on the web” That way (and I have had this before) I didn’t have to answer yes to their 30 item survey of “can you do’s” But yet even in layman’s, they still do not grasp that that billboard didn’t just magically appear on that highway or the website they use everyday to check their bank balance didn’t just come from air. It’s quite funny actually to watch the reactions people make when I tell them what I do.  Either they are immediately intrigued or they look like someone handed them a Su Doku puzzle and asked them to solve it on 30 seconds.

One of my favorite questions about my job I get every time I go home for a visit and see a particular elementary teacher who is always very intrigued by my talent.  She always very respectfully says “ Are you still drawing on your computer” I have learned just to say yes as sometimes it is just easier for people to visualize it that way. Little do they know that I haven’t “drawn” since I was in “Life Drawing” my last semester in College.  But that is okay.  To some people, making art requires a pencil or paintbrush and paper. The extremists of this line of thinking tend to believe that graphic arts/advertising isn’t really art at all.  But that is a whole other argument all-together that I will not attempt to get into. I will however, put out there for those who still don’t understand how I “draw on my computer” a little peek into my daily thought process – while I am eating my bon-bon of course!

Without too much detail, here is a sample scenario of one project I may get in a day….

Most of the time I already have at least 5 jobs in production and take on one new. Client calls after being referred to me by another client or one of my partners.  They are a new business or an only business seeing a new identity.  They need it all.  Website, collateral package, logo for starters.

I visit with the client usually for at least 30 min, sometimes with multiple people on a conference call.  This is typical with the majority of my client base being out of state.  The customer outlines their current situation – where they have been and where they want to go.  I ask them if they have competitors so I can see what our marketing is up against.  I also ask for samples of directions they like.  Some customers have the taste of a dry popsicle stick and others actually have a great concept of where they want their company to go. This is fantastic as mind reading is not part of my job description even though I have done it  –  a lot.  Once I get an idea of where they have been and want to go, I outline what elements they need.  Logo, collateral package (consisting of letterhead, envelopes and business cards sometimes even a brochure), and website.  I’ve made my notes, gotten a feel for the personalities of the client (which is VERY important) and I am ready to build my estimate.  Sometimes If I can tell that the client is on the smaller side of the business, I ask if they have a budget so I know up front how realistic their expectations are.  However if I know the client is larger and has the advertising budget to handle my hourly rate, I do not worry about asking as sometimes this can limit your creative thinking when estimating.  After I build by estimate and deliver it to the customer I usually get approval within a few days.  In the meantime I am frantically trying to wrap up other projects to make room.  When I receive the signed estimate I begin the research and concept phase.  This is the most crucial part of my job.

Because it is said so perfectly and so inline with my way of “concepting”, I will quote "The Three C’s of Design" excerpted from Jim Krause’s “Design Basics Index”:

COMPOSITION
The way in which the components of a design are visually combined and arranged.  Composition takes into account placement, grouping, alignment, visual flow and the divisions of space within a layout. 

COMPONENTS
The visual elements used within a design,  Photos illustrations, icons, typography, linework, decorations, borders and backgrounds are all components.

CONCEPT
Abstract elements of theme, connotation, message and style.  These intangible ingredients of a design or image are critical to its visual presentation and delivery of message.

And I am going to add a personal touch to this by adding a 4th….

CREATIVITY
The thought and  vision that sets this customer’s design/concept apart from those of its competitors.  The eye-popping, get you thinking Idea behind the design.

This is the method to my madness.  I know that it is hard to “visualize” for some people, but there is a “vision” in a designer’s head before they even use their tools to built it.  The Composition, Components, Concept and Creativity are what make that Billboard catch the attention of a diver passing by at 68.5 miles per hour.  It is what makes people choose one vendor over another when searching the web for a particular item. It is what determines a “keeper” over junk” when sorting through your mail. Advertising does not work without these four C’s. 

After a day (maybe more depending on how many pieces are involved) of exploring these 4 and putting together my presentation I post these for the client to review and stew over for a few days.  Almost every time I have a unanimous decision and approval to move forward with one of my concepts within a day. Then the hard work comes in.  I collect data for the sites, build all of the pieces to flow seamlessly and work with the client for the next few weeks to get all the details just right before sending to the printer or uploading to the site.

Once approved and delivered, I most likely have already bid and started a few other jobs and it’s on to start those I go. And this folks is what I “do”, I am sad to disappoint those who were looking for the use of charcoal on a sketch pad as my final product but I will say I do sketch out concepts to get them clear in my head. So I guess you can say that I do “draw” a little.  Just not on my computer.  Hopefully this will also show for those who just don’t understand that (even though I wish it did) my day doesn’t have much room for the latest profound advice of Dr. Phil or round of “whites” in the washer in-between phone calls. I will say that without all that I have just about the coolest job there is.  Even without the bonbons.

 

Categories
Digital Lifestyles Workflow

A Lesson To Share

I have to admit that I am writing this article out of a bit of irritation as this is a lesson I shouldn’t have had to learn, but it is what it is.  I want to share this experience so that hopefully other designers reading this will be a bit more intelligent in approaching this type of situation.

Categories
Commerce Digital Lifestyles

Find Your Passion…

Being artists, we tend to be more passionate about things than those using the other side of their brains. Of course I am not saying you can’t be passionate about numbers, but I have a feeling my accountant gets his kicks away from his nine to five. We are blessed in that Art can truly bring out the passionate side in a person who can see it for what it is.

What is passion exactly?

Categories
Digital Lifestyles

Lessons Learned Along The Way

While I do not know all there is to know about graphic design or running a small business, I am grateful for this fact.  Learning new things everyday is what keeps this business fun for me.  However along the way I have learned some hard lessons, and to me very big ones.  They have shaped who I am and how I run my studio on a daily basis.  I feel like they have made me more successful and I can only hope the education continues.  Some of you who are already freelance designers may have learned these same lessons, but if you are just starting out, let me make things a little easier for you!

1) The Customer is Always Right
Well almost! We have all had a boss or customer who thinks they have mastered the art of Graphic Design by dabbling with their free Corel Draw or Painter Pro programs. I’ve had worse, a boss that bought all the professional applications, and then automatically titled himself “Creative Director” Whew!  That was fun.  Anyway, there are those customers/employers who don’t have one ounce of creativity in their body, yet know “exactly” what they want in a design.

Hear me now – GIVE IT TO THEM

Because in some cases nothing but their concept will ever do and if they want to pay you to create their vision, great! On the other hand here is where the “almost” comes in… Give them options. Even though there is a chance that they will choose their original idea, you are a designer and it is your job to concept and create.  If you are not giving your customer more creative options than their own, then you should not call yourself a designer. From my experience, nine times out of ten they see your design and never look back, often wondering why they didn’t think of that. The last thing you want to do is become a production artist for someone with a real estate degree calling themselves a creative director!

2) PCs are not COMPLETELY useless…
I was extremely blessed to attend a college that was predominantly Mac based.  I was also blessed to have parents who bought my first Apple computer my sophomore year in college.  Before this, I had no experience on a computer other than looking up the Dewy Decimal System on PC in high school.  So I was spoiled from the beginning! My experience in the field was lovely too as I was provided with the latest in Apple technology at each job.  I never had to face the evils of trying to design on a PC.  UNTIL – I accepted an in-house job as an art director – my last job before starting out on my own.  The art department there was new, and our new G4s were on order.  In the meantime there was still work to be done, so I was provided with a wonderful Dell for the first few weeks. I really had no idea what a blessing in disguise this was.  Even though it took me twice as long to accomplish something, I became accustomed to what my co-workers and customers were using. Unfortunately, since Apple has not taken over the world of technology, it is important as a designer to know how our designs (especially web) are viewed on other platforms. There is always that one thing on a site that re-flows on a PC, yet looks beautiful on a Mac.

Your customers don’t want to hear “well it looks fine here”  …really, they don’t! They want it to be right when they see it. Believe it or not, this could also help you to become a Hero or Heroine in the eyes of your customer.  Being well versed on both platforms, as painful as it might be, may come in handy when your PC based customer is trying to export a file for you or complete a task that may be a little different on Mac.  Telling them that you have no idea how to work a PC doesn’t sound good to them either. So this hard lesson has brought me to a point in my life where I admit that my next purchase will be the new cross platform IMac.  Not only is it beautiful, but it will also allow me to test all my sites on a PC platform without actually adding to the value of Dell’s stock!

Categories
Commerce Digital Lifestyles

Be Successful: Make Mistakes!

When I was in college I can’t tell you how many times the subject of “what makes art–art” came up. Everyone had his or her own ideas and theories some of which I agreed with and some not so much. Of course there was the occasional “non- art major” who belted out with ” How can someone call that art?” when viewing a slide of one of Jackson Pollock’s paintings or my all time favorite – Mondrian. So what does make art, art? Well I have my own theories, one of which I discovered years ago when I came across what has become my all time favorite quote. It is something I have molded my own business and design theories around. Whether it would win an argument in the war room we used to call Art History 101 or not – I don’t know. But it has proved successful in turning an overnight freelance designer into a very successful design agency.

I took a huge risk for the sake of making art six years ago. After graduating from College I worked several years in design firms, including a magazine, a recruitment advertising agency, a design/printing firm and lastly as an in-house Art Director for a very large restoration company in Fort Worth, Texas. In my years as a designer for firms, I learned a lot about what makes the industry work and what doesn’t. It was a major time for me to become more than just average with the tools used to do my job. However, one of the greatest things I learned about advertising wasn’t the applications, or how to work under great demands and crazy deadlines. The most valuable lesson I learned is how quickly the design business can become mundane and no longer fun. Even more importantly how marketing under the direction of someone else can become nothing even resembling art. While I value very much my time spent in agencies, I know that my real learning experience came once I set out on my own.

When my family was transferred back to East Texas I had two choices. I could work for a small town ad agency struggling to make the “mom and pop” businesses’ of the world seem more than just mundane. Or, I could demand more of myself by setting out on my own, and take the chance to try to be successful creating real art for advertising the way I felt it should be. I chose to utilize the contacts and relationships I had built while in the industry in Dallas and Ft. Worth and get them to take a chance on me. Of course, the first year was scary, and many times I asked myself if I had lost my mind. However, after I got into the swing of things I realized without a doubt it was the best bridge I ever jumped off.

The thing I liked least about working for an agency was that I was given a certain set of customers to focus on, or in-house I was working to market the same business with only limited ways to sell. Trying to be creative and artistic in a redundant world was very smothering. I now have a client base of over 40 companies, ranging from investment firms to high fashion couture designers–and everything in between. Although some of my customers are, what you could call, “limiting” on the creative end, those who aren’t limited open up my mind to possibilities that carry over to those who are. There are no limits now to what I can do out from under the restrictive agency thumb. I can take risks and make mistakes all day and my boss will not fire me because “she” knows that from that will come art!

It has been six years now since I set off on my own and I have almost tripled my earnings from the agency days. I now have two programmers and two print designers contracting to me to take the overflow of work. Most importantly I am the only person I know that loves to go to work every day. So with that being said, I guess the term ” works for me” is appropriate when speaking of my theories of art.

I not only took the risk of venturing out on my own, but I use this theory every day in running by business. This is how I feel my company has become as successful as it is today. The most important thing to remember when designing–whether it is for your own business or at an agency– is… MAKE MISTAKES! Be free enough in your design to venture into new areas. Try new things, from new applications to new design techniques. Don’t steal ideas- that is lame–BUT do watch and learn from other designers, especially if you are on your own.

There is nothing like a brainstorming session to bounce things off the brains of other designers. If you are on your own, you may not have this luxury, so network with other artists and designers and search the web. Scouring the sites of other great designers, you can create your own virtual brainstorm session. Again do not steal designs. That is an insult. Use their work of others to inspire and spark fresh ideas of your own. Many times over the years customers have asked me. “How do you always come up with so many new ideas – I would have run out by now.” and the answer to that is that I make mistakes. I record everything, concepts, ideas, thoughts,–even if I may look back at them one day and say, “what was I thinking?” It is worth having the other 10 thoughts that may rock. Taking risks can create the most beautiful works and brilliant concepts.

The negative to working for a large firm or growing fast in your own design business is that you don’t have enough time to be creative because you are too busy cranking out the work. Never let this happen! Then you become a production mill and not a designer – definitely not an artist! Give yourself time to give your customers the “Best” you have. How do you know what is the “Best” if you don’t take to time to have some “Worst”? Not once in the last six years have I pitched concepts to a customer that they did not choose the first design out of the box. Why? Because every time I concept, I take the most risks on the first design. First, I try something new that the customer may or may not choose, but that I would choose if I were the client.

Then there is the trick of deciding what is worthy of putting your name on, and what isn’t. Some may say, “Why spend time creating something you won’t pitch?” That is what being creative is all about. I make sure nothing leaves my “outbox” or is posted to my betasite that is not what I consider the best I could do. Now I will admit that I look back at old work periodically and question my choice at the time? But this is because I am constantly studying, researching and forcing myself to take the time to learn new techniques and software, and venturing out into new areas of design. I feel that if I looked back and loved everything I have done in the past that I would definitely NOT be following my own theory of taking risks to make art.

This brings me to the inspiration behind my madness…

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” – Scott Adams.

And for all the Mac addicts reading this – I typed this article on my Iphone while traveling from Texas to Georgia over the Holidays. I too am a Mac addict. Of course that is a whole other topic!


Wendy Arnold
Arnold Graphic Design
http://www.arnoldgraphicdesign.com
Atlanta, Georgia