Broadway Goes Mobile!
Wicked, Chicago, Lion King, Mamma Mia! Whether you live in the city or just visiting, we’re all suckers for a little Broadway action! I’ve been amazed at seeing the mile long lines just waiting to get discounted tickets to one of these shows. Now, you can get reviews, showtimes, dates, ticket prices and even discounts in seconds with this handy app. Check out the following press release for details and a link to your copy of iBroadway.
Zumobi Launches The iBroadway App for the iPhone and iPod Touch
Zumobi, in a partnership with Art Meets Commerce (AMC), a leading producer of Broadway and Off-Broadway shows, to launch the iBroadway App for the iPhone and iPod touch. With the hit Broadway musical, FELA! as a launch sponsor, the iBroadway App expands the famed theater district’s reach and provides exposure for Broadway’s premium sponsors across the mobile platform. The iBroadway app promotes the music and drama of Broadway while engaging with fans everywhere at anytime.
iBroadway, users now have information about new and favorite Broadway shows at their fingertips.
“For decades, Broadway has marketed itself through traditional channels – print, radio, television and the like. Now, new media technologies and platforms have become increasingly important in theatrical advertising campaig
ns. iBroadway will allow producers and sponsors to reach an even broader audience in a rapidly advancing mobile space,” said Chip Meyrelles, AMC’s Executive Director. “It’s a huge step up for theater; it also supports AMC’s mission to extend Broadway’s reach to the new media marketplace.”
“Partnering with Art Meets Commerce provides us with a unique opportunity to further expand our entertainment channel and bring the best live theater content to Zumobi,” said Ken Willner, CEO of Zumobi.
App features include:
- Details on performance venues, schedules and ticketing information, along with discounts for some of the hottest shows on Broadway;
- Exclusive video content, synopses, reviews and cast information;
- In-app purchases of cast recordings and soundtracks from the iTunes store;
- News, reviews and commentary from a host of the top writers in the theatre industry today;
- A simple way for users to share details about their favorite shows via Facebook, Twitter or email.
FELA! is the first production to advertise in the iBroadway app. The show is up for 11 Tony awards this Sunday including best musical, and through a simultaneous release with Knitting Factory Records, a Fela Kuti bonus track will be offered free to users who purchase the musical’s original cast recording using the app.
The iBroadway app is available for free on Apple’s App Store and as a part of The Zumobi Network, the leading publishing partner for top media companies. Get your app here: http://itunes.apple.com/app/id349362702