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Social Proof in Real Time

Found on  Chris Brogan’s feed recently…an excellent example of how social media and Twitter specifically can be used by businesses in the LA Times. Watch the video and read the article it is social proof that the opt-in/permission based techniques now being implemented work far better than the old ways. Conversations work, engagement works, connection works and the beauty of it is anybody can do it and any business that wants to succeed from here on out will need to know how to use these and other tools not yet invented.

Also cool as Chris said is that the LA Times set up the video so it could be embedded in anybody’s blog or site just like YouTube not only does it spread the word about a very real example it also gets people to it’s site.

To read the whole article go to LA Times


 Social Proof in Real Time

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