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Worried about losing your creative mojo?

Are you afraid to commit to really incorporate business skills and tools because you might lose your creative mojo? Do you have trouble adding up 2+2 to get 4?  Have you shied away from thinking about business because it…

Are you afraid to commit to really incorporate business skills and tools because you might lose your creative mojo? Do you have trouble adding up 2+2 to get 4?  Have you shied away from thinking about business because it hurts your brain? Do you think in images and can never quite get things going in a strait line like figuring out what and where you want to go with your business? Are you resigned to being a starving artist?

You are not alone…creatives through out history have struggled with such questions, even more so since the time Descartes when linear left brain thinking became the accepted lens for viewing the world. The industrial revolution and the past century intensified the primacy of linear thought even more by holding science, math and other “hard” skills up as the standard for determining intelligence and cultural acceptability.

The result has been a heavy reliance on linear vision  produced generations of unimaginative people at the expense of those who were less linear. Consequently, little attention has been paid to discovering a more holistic integrated way of seeing and learning. In many ways this neural split has been a major factor of the general devaluation of creativity and art in particular. Leaving us, has with few exceptions,  left brain focused people who have difficulty “seeing” the world and right brain folks  who have problems adding.

Such are the issues that Lisa Sonora Bean takes on in her blog The Creative Entrepreneur and her book The Creative Entrepreneur: A DIY Visual Guidebook for Making Business Ideas Real. Lisa’s book and research serve as an example of how whole brain thinking can produce a sum greater than its parts.Her MBA focus was on finding ways to teach both creatives and linear types to fully develop their brain functions and in the process she turned the business development process on its head by giving us a way to approach the left brain world of business using the visual tools we are familiar with. But she didn’t stop there, she acknowledged the importance of spiritual development as the first step in building a business especially one based on creative processes so the first part of her book is devoted to to helping us uncover our hidden gifts.

mandala2 Worried about losing your creative mojo?

The four paths

The generally accepted way of starting to build any business is to have some idea as to where you want that business to go. Lisa has taken some of the current some of the current thinking in conscious business theories and added her own visual tools. Using the mandala, an archetypal symbol of unity and wholeness, as a model she combines left and right brain functions. Using graphics and multimedia graphic tools she shows us    the “sweet spot of unity” formed by the intersection of four paths:

Heart & meaning
This path helps us discover to follow our heart and creative dreams giving us a framework to examine if we are seeing “what we enjoy” at the expense other points of view.

Gifts & flow
We have been trained to suffer, that value is always determined by the amount of “hard work” and “sweat” involved in achieving what we set out to do. This pair shows us how suffering has no relationship to achievement and that “coming easy” is a true metric of being in the flow with our gifts.

Value & profitability
Shows us that creating a costumer centric business that creates and delivers value is crucial opening the door for getting paid for that value.

Skills & tools
Helps us see and use the business tools appropriate to our business and vital to our achieving success in the first two paths.

These four paths represent the ever spiraling journey of clarity we all seek when we are in creative flow with ourselves and our work. The “sweet spot” is simply the starting point which when refined starts us on a greater journey of healing and discovery. To help us along the way Lori includes “prompts” or questions throughout each part level of the spiral.

Beginning brain integration 

One of the overriding causes of artists failure in business is letting the fear of losing their creativity to left brain business mastery. Lisa debunks this argument with skill and her grasp of graphic tools, quite simply she  leads us through what she calls the “four Modes of Functioning” or more precisely “how we get things done. Becoming aware of the  functions of sensing, thinking, feeling and acting we can become aware of the presence of the constructive and destructive elements of each through graphically expressing their effect on us.

Joining the two sides
The tools Lisa set us up with are now ready and available for us to tackle the seemingly and frequently avoided challenge of strategic planning, branding, marketing and communicating our value. Once again she coaxes us to look at these left brain tasks using our right brain tools.

Magical results
The real value of this book is its magically imaginative way of giving users a way to move into whole brain living and eventually a more integrated view of the world.

Interestingly enough I can’t imagine a similar book written from the left brain view that could be even a smidgen as effective or close to providing as much fun!


Don’t just buy it …use it!!! And better yet buy the book and attend one of her workshops, it will be time and money well spent…you deserve it!!

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By TheArtistsCenter

Bill Weaver is an award winning photographer, visual artist and designer. Bill has worked as an artist, designer, teacher and photographer beginning at a very young age. His mother was a prolific painter and his father was an architect/engineer and inventor. Bill began photography at the ripe age of 8 when he successfully talked his father into letting him use one of his WWII “liberated” cameras from then on he has seldom put a camera down. He was recently informed by his 89 yr old father that the circa 1930 enlarger he used through college was still available! He also started drawing and painting at an early age using everything from watercolor to charcoal. He combined his visual awareness in graduate school where he first learned his love of design.

Bill Created The after 15 years as a working clay artist and photographer led him to question the standard ways artists market their work. In 2004 along with 3 other artists, Brenna Busse, Erika Mock,and Frank Barr, he explored ways to educate the public about the value of hand made work and fine art. Brenna and Erika are contributing writers to The ARTISTScenter.
He also can be found on his photography blog and his photography site